Sales Renewal’s insight:

Which comes first when writing for the web – design or copy? Sometimes, important ideas can be conveyed by design alone, and “explainer text” is often redundant.

A print ad doesn’t need to introduce itself (have you ever seen, “Welcome to the print ad we purchased in this magazine,”) and neither does your website (banish “welcome to our website” approach). And it’s probably safe to assume that your visitors understand what to do when they see a button or a hyperlink, so “click here” does not add a whole lot of value.

Read the article for more ideas about redundant copy that can be eliminated from your website.