Sales Renewal Launches Strategic Marketing Consulting Practice

Businesses Turn to Sales Renewal to Create Strategies that Drive Success

Concord, Mass.—Oct 20, 2020—Sales Renewal, building on the success of its outsourced marketing offering, the JointSourcing Solution™, is pleased to announce the launch of its new, standalone Strategic Marketing consulting practice.
Since its founding in 2009, Sales Renewal has been offering JointSourcing (“joint venture” + “outsourcing”), a unique, one-stop marketing solution that shares risk & reward and provides everything a small business needs to grow its revenue and brand. This includes a fractional CMO for marketing strategy, a VP of Marketing for day-to-day marketing management, and all the people and technology required to create their custom marketing plan and then implement and manage it under one-year contracts.

Strategic Marketing Is in Our DNA

Resolving critical, strategic challenges has always been a focus for JointSourcing clients and overcoming them, a key driver of their success. Due to recent market demand, Sales Renewal is pleased to offer its Strategic Marketing expertise and experience to any business whether they are interested subsequent JointSourcing implementation and outsourcing or not.
Strategic Marketing is challenging because it overlaps many diverse disciplines that have their own consultants with narrow, specialized expertise: marketing tactics for marketing agencies, business strategy for management consultants, sales strategy for sales consultants and product/service strategy for product marketers.
Marketing agencies, for example, are usually ill-equipped to address deep strategic questions because they are more experienced working on short term, tactical projects where such questions do not often arise. Management consultants, meanwhile, have the opposite problem: they tend to focus on devising strategies without much consideration of the cost effectiveness of the tactics required to implement them.
“Sales Renewal has always been a bit unusual because the core of JointSourcing has always been about getting the fundamental strategies right,” said Keith Loris, Sales Renewal’s president & CEO. “We have always understood how critical the underlying strategy is to determining ultimate marketing success. That’s why Sales Renewal has developed the diverse expertise, wide ranging experience, and well-honed processes that Strategic Marketing demands. It is also important to realize that our recommended strategies are not Big Enterprise strategies; instead, they have always been informed by our real-world experiences running marketing programs for small business clients with small business budgets.”

Strategic Marketing Can Assist Clients With:

About

Since 2009, Sales Renewal has been offering JointSourcing, a unique, outsourced marketing solution that shares risk & reward while providing everything a small business needs to grow its revenue and brand: a fractional CMO for marketing strategy, a VP of Marketing for day-to-day marketing management, and all the people and technology required to develop, implement and manage your custom marketing plan. Importantly, JointSourcing employs a shared risk/reward business model, which, thanks to its pay-for-performance aspects, aligns its economic interests with its clients. Sales Renewal’s Strategic Marketing Consulting practice builds on JointSourcing’s many years of success.
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How Chinese Companies Have Responded to Coronavirus

7. Prepare for a faster recovery than you expect.

Source: hbr.org
Well worth the read; here’s a sample:
4. Reallocate labor flexibly to different activities.
For example, in response to a severe decline in revenue, more than 40 restaurants, hotels, and cinema chains optimized their staffing to free up a large share of their workforces. They then shared those employees with Hema, a “new retail” supermarket chain owned by Alibaba, which was in urgent need of labor for delivery services due to the sudden increase in online purchases. O2O players, including Ele, Meituan, and JD’s 7Fresh followed this lead by also borrowing labor from restaurants.
5. Shift your sales channel mix away from face-to-face towards new channels
For example, cosmetics company Lin Qingxuan was forced to close 40% of its stores during the crisis, including all of its locations in Wuhan. However, the company redeployed its 100+ beauty advisors from those stores to become online influencers who leveraged digital tools, such as WeChat, to engage customers virtually and drive online sales. As a result, its sales in Wuhan achieved 200% growth compared to the prior year’s sales.

Jump Start Your Marketing with Sales Renewal’s Marketing Essentials Solution

Six-Month Program Grows Leads and Sales Through Better Marketing & Sales-Enabling Technology While Providing Hands-On, Personalized Training.

Concord, MA, July 23, 2015 – Sales Renewal, committed to bringing affordable, comprehensive marketing solutions to small business, today announces the immediate availability of the Marketing Essentials Solution . Marketing Essentials is a comprehensive, easy-to-adopt solution that first improves a business’s marketing & technology “assets” and then provides the ongoing, active assistance and expertise needed to cost effectively grow its leads & sales.
Marketing Essentials is ideal for businesses that want to grow by improving their sales and marketing scope and effectiveness but aren’t sure what they ultimately need or how to do it. Smaller firms might find it sufficient, while larger firms can use it as a solid foundation to build upon.
During the initial six-month trial program, Marketing Essentials clients enjoy weekly coaching sessions that cover Web & content marketing, SEO, email marketing, social media, blogging, in-person networking, strategy and management. Sales Renewal also manages the included search advertising and inbound link building (search optimization) services provided by third-party experts.
This makes Marketing Essentials quite different than comparably priced do-it-yourself or self-service solutions where you are provided tools and help pages but are on your own for how best to use them. While Marketing Essentials also includes useful tools its most valuable aspect is the proactive, real-world guidance provided by its weekly coaching sessions that teach, help accelerate through learning curves and provide a knowledgeable sounding board for the inevitable issues that arise. Importantly, it also includes two critical services–advertising and link building–that are best left to the experts.
“Marketing today is challenging for most small businesses, ” says Keith Loris, Sales Renewal President and CEO. “With all the techniques and technologies available, figuring out where to start and which tactics to use can be confusing. That’s why, while Marketing Essentials is growing your leads and sales during the first six months, it also trains you on and allows you to become proficient in a broad, universal mix of marketing tactics and programs that can help every business grow. By the end of the six months, businesses will truly know what works best for them and can make an informed decision about what’s next: (1) take their new found expertise and marketing in-house, (2) continue using the Marketing Essentials Solution or (3) upgrade to the custom JointSourcing Solution that shares risks and rewards.”
About Sales Renewal Corporation
Sales Renewal offers two growth solutions-the JointSourcing Solution and the Marketing Essential Solution -that help small businesses grow their leads and sales. Both solutions begin by developing a growth plan specific to the business and both provide all the people, expertise and tools needed to implement the plan and grow sales without having to pay full-time salaries, benefits or management time. Learn more at www.salesrenewal.com.
Media Contact:
Audrey Trieschman
Sales Renewal Corporation
508-529-4300 ext 104
atrieschman@salesrenewal.com