Seminar: Sales vs. Marketing, Making 1+1=3
Though sales and marketing have a long history of being at odds in many companies, they’re actually two very important sides of the same coin. Identifying the differences between sales and marketing, then finding ways to bridge the gap between them, can create a strong, consistent revenue stream that is greater than the sum of its parts – effectively making 1 + 1 = 3.
Sales Renewal CEO Keith Loris recently presented a seminar to a Vistage group outlining the differences between the two departments, including how those distinctions can be fused to augment each other. The long-term revenue generation focus of marketing keeps the short-term revenue generation pipeline of sales full, while successful sales’ rich data steers the marketing department’s targeting, tactics, and approaches. With clear communication and well-defined crossovers, sales and marketing departments join forces to become a powerful revenue generation machine.
Learn more from Mr Loris as he takes you through tactics, strategies, and case studies to renew YOUR company’s sales numbers through stronger sales-marketing collaboration.
Crafting Products and Services to Reduce Time-to-First-Dollar
We’ve all seen our share of tire-kickers – those would-be buyers who take their time in making a purchase decision, evaluating every detail because they’re in no rush to pull the trigger. This problem becomes especially prominent when your company’s main service or product is a comprehensive, all-inclusive solution since there’s that much more to evaluate.
Good marketers know all this time sitting in the sales pipeline hurts revenue growth, and that’s why it is important to get prospects to buy something as quickly as possible. Sales Renewal has worked with clients in different industries to minimize this so called “Time to First Dollar” by various means ( such as “unbundling” a comprehensive service to create smaller, easier-to-buy services). Learn more about reevaluating your offerings through Sales Renewal’s “Crafting Products and Services to Reduce Time-to-First-Dollar” webinar. You can also read more about specific case studies and our proven track record for putting this and other revenue accelerating marketing strategies into effective action.
Sales Renewal Teams Up with MassMEP for a 4-Part Marketing Workshop Series
Sales Renewal is pleased to present this MassMEP workshop series, which was developed to provide Massachusetts manufacturers with an overview of how to grow their top line sales by implementing effective marketing plans.
Topics to be discussed include; Cutting Through the Marketing Clutter, What Most Manufacturers Get Wrong About Marketing, The Power of Integrated Marketing, and Growing Revenue Before Selling Your Business.
Workshops are geared for manufacturers and are free, but registration is required and space is limited.
Marketing Workshop Series Details
Cutting Through the Marketing Clutter
The marketing essentials every business needs to grow their sales.
September 22, 2016, Time: 8:00am – 10:00am. Location: Taunton (TBD)
What Most Manufacturers Get Wrong About Marketing
Why integrated marketing is better and more cost effective than single tactic marketing.
October 6, 2016, 8:00am – 10:00am. Location: Taunton
The Power of Integrated Marketing
A multi-channel approach to leveraging your marketing assets for a better ROI.
October 20, 2016, 8:00am – 10:00am.Location: Taunton
Note: While October 6th and 20th seminars are stand-alone, participants will benefit most from attending both seminars.
Exit Planning Truth: Growing Revenue Before Selling Your Business is Critical
Learn how integrated marketing can help increase your odds of success and deliver a fantastic ROI.
November 11, 2016, 8:00am – 10:00am.Location: Taunton
If you are unable to attend, or would like Sales Renewal to work with your business or organization, please contact us here.
Sales Renewal’s insight:
Sales Renewal is pleased to present this MassMEP workshop series, which was developed to provide Massachusetts manufacturers with an overview of how to grow their top line sales by implementing effective marketing plans.
Topics to be discussed include; Cutting Through the Marketing Clutter, What Most Manufacturers Get Wrong About Marketing, The Power of Integrated Marketing, and Growing Revenue Before Selling Your Business.
Workshops are geared for manufacturers and are free, but registration is required and space is limited. Continue reading for program and registration information.
Sales Renewal to Present Marketing Essentials to Middlesex West Chamber Members
Sales Renewal is pleased to be participating in Middlesex West Chamber of Commerce’s Business Education Seminar series on Friday, April 15. The presentation, Cutting through the Marketing Clutter, offers an unbiased approach every business can use to quickly start growing their leads. No matter where you turn, you’re bombarded by messages about the latest bandwagon you must jump on and absolute must-dos for marketing your business. Worse, every vendor you ask will try to convince you that their product or service is your salvation.
Participants are introduced to the essential marketing programs all businesses need and will learn how to create and deploy a big-picture plan that pulls these different programs together. Firms of all sizes will benefit from this program and be on their way to a solid marketing foundation.
This seminar is sponsored by Workers’ Credit Union and hosted by Acton Toyota of Littleton, 221 Great Road, Littleton. Members are $15; Guests are $25. All are invited to attend. Beverages available, bring your lunch.
Business Toolkit Series: Cutting Through the Marketing Clutter
Sales Renewal is thrilled to be presenting the Cambridge Chamber of Commerce‘s first Toolkit Series program of 2016. The presentation, Cutting through the Marketing Clutter, cuts through the noise and offers an unbiased approach every business can use to quickly start growing their leads. No matter where you turn, you’re bombarded by messages about the latest bandwagon you must jump on and absolute must-dos for marketing your business. Worse, every vendor you ask will try to convince you that their product or service is your salvation.
Participants are introduced to the essential marketing programs all businesses need and will learn how to create and deploy a big-picture plan that pulls these different programs together. Firms of all sizes will benefit from this program and be on their way to a solid marketing foundation.
A light breakfast will be provided. Parking is available at area meters. The closest parking lot is located one block away on Green Street (behind the post office & YMCA). Advance registration is required, and no walk-ins will be admitted, so if interested, register here.
Sales Renewal’s insight:
Sales Renewal is thrilled to be presenting the Cambridge Chamber of Commerce‘s first Toolkit Series program of 2016. The presentation, Cutting through the Marketing Clutter, cuts through the noise and offers an unbiased approach every business can use to quickly start growing their leads. No matter where you turn, you’re bombarded by messages about the latest bandwagon you must jump on and absolute must-dos for marketing your business. Worse, every vendor you ask will try to convince you that their product or service is your salvation.
Free Webinar: The Marketing Essentials All Businesses Need to Grow Sales
Sales Renewal is pleased to present a free, live webinar on Tuesday, June 30, at 1pm ET during which attendees learn about the Marketing Essentials – the powerful mix of the marketing strategies, programs and tactics and sales-enabling technology that every business needs to grow its leads and sales. You can register for the webinar here.
The Small Business Revenue Challenge
It can be hard to determine the essential marketing programs and skills you need to cost effectively grow your leads and sales. With so many possibilities, how can you intelligently choose, let alone manage and benchmark them, and still do your regular job?
Worse, you’re bombarded by messages about the latest bandwagon you must jump on and absolute must-dos for marketing your business. And every vendor you ask will try to convince you that their product or service is your salvation.
Cutting through the Clutter
This seminar cuts through the noise and offers an unbiased approach every business can use to quickly start growing their leads. Participants are introduced to the essential marketing programs all businesses need and will learn how to create and deploy a big-picture plan that pulls these different programs together. Smaller firms might find these marketing essentials sufficient for their business, while larger firms will be able to use these essentials as a solid foundation upon which to build or as a checklist to see if they’ve missed something essential.
Learn more about the Webinar or register here. We hope to see you on the 30th!
Sales Renewal’s insight:
Learn about the powerful mix of the marketing strategies, programs and tactics and sales-enabling technology – the Marketing Essentials – that every business needs to grow its leads and sales in this free, live Webinar.