The Complete Guide to Cause Marketing
“Cause marketing” is rapidly becoming one of the smartest decisions you can make for your business as more and more people are making ethics-based decisions, choosing to work with cause-conscious companies as a priority. Perhaps the most recognizable cause marketing campaign is Subaru’s “Share the Love” initiative, in which every car sale includes a donation to a charity.
This practice of partnering with charities and non-profit organizations, or taking a social responsibility stance, generates brand trust, goodwill, and loyalty that reflects positively on your company but also enhances your position in the B2C and B2B marketplaces. Check out Brandwatch‘s cause marketing guide to see how these strategies can help YOUR business.
7 Effective Ways to Boost Valuable Business Referrals
Client referrals are one of the most powerful ways to build and grow your business. Not only does it bring new clients to your company with a foundation of trust and confidence, but it also generates an encouraging feedback loop from your current clients who have been so impressed that they’ve decided to send their valuable connections to you too. Here are seven great ways to get your customers spreading the love!
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The $242 Billion Business Of Corporate Gifting Pivoted From A Routine To A Priority In The Pandemic
Somewhere between the gratitude of Thanksgiving and the gift-giving of December traditions lies the industry of corporate gifting. Companies can deepen connections, build loyalty, and increase a sense of mutual value with both clients and employees through thoughtful, intentional tokens of appreciation. Here’s an inside look at this rapidly growing business as we head into the business gift giving season.
Read the full article at: www.forbes.com
Marketers Are Taking Greater Ownership Over CX Initiatives: Survey
Until as recently as two years ago, customer experience, or CX, tended to fall under the purview of such diverse departments as IT, customer service, and operations but a new survey shows that that responsibility has made a clear shift into marketing departments.
Research company Gartner looked at four specific areas of CX — voice of customer, defining customer personas, customer journey mapping and user experience — and discovered that marketers are now more likely to take ownership in all four areas. In addition, 74% told researchers they expect CX investments to rise either slightly or significantly this year. That increase is evidence that CX initiatives are paying off and delivering measurable value and that companies are better able to connect the dots between positive customer experiences and increased revenue. Have you considered how you can improve your customers’ experience?
Busting the Myths That Keep Your Business From Reaching Millennial Customers
Millennials are often misunderstood from stereotypes that were developed quite a few years ago. They are no longer teens, but ar in their 20s and 30s and make up a large part of the workforce. Even though they’ve been around for a long time now, many businesses still aren’t sure how to reach them. It’s time to bust the myths and get to know the demographic. You may see that what you think is actually the opposite.
Are You a Loyalty Company?
It’s harder than ever to earn your customers’ loyalty. They are “always on, ” have instant access to myriad choices, and can easily find the cheapest prices from any supplier. Many companies think they’ve solved this with a loyalty program, but the competition is stiff there, too. On average, consumers belong to eight loyalty programs — the majority of which are ruled by points, discounts and financial rewards. And let’s face it: These transactional benefits are more about increasing frequency and spend than influencing emotional loyalty and devotion to a company.
Sales Renewal’s insight:
A recent report from Forrester Research confirms that traditional approaches to loyalty programs don’t cut it anymore. In today’s complex marketing world, loyalty programs can no longer be stand-alone, transactional tools, but integrated into the entire customer experience to build company loyalty.
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