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4 Components to Increase Your Luck
Gotham City District Attorney Harvey Dent once said “I make my own luck” – and you can too! Consider these four tools that can give you more control over your business fate: preparation, exposure, perseverance, and action. These are all the traits of the “lucky” businessperson, and they can be yours with a little practice.
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The Importance Of Luck
We’re seeing a lot of shamrocks and four-leaf clovers at this time of year, and it always invokes the idea of “luck” – which is an important part of any ambitious endeavor, including business pursuits. While it may sometimes seem that luck is out of your control, understanding the nuances of luck can help you harness the factors that you CAN control to maximize your luck. Check out this great article that uses a golf analogy to explain how luck factors into your business plans.
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The Power of Follow Ups
One of the best ways to create synergy and boost your marketing reach via your partnerships is to share content. Cross posting and guest posting on your clients’ or partners’ blogs and social media platforms increases your reach, generates additional trust and loyalty for your business, and opens doors to more interesting and relevant content.
For example, this month we’re sharing an infographic and guest post about Sales Skills from IRC that talks about the power of following up with your prospects. Check out the article, written by Nicholas Rubright, and the infographic:
The importance of following up with sales prospects is undeniable. Research shows that 80% of sales happen after the fifth interaction. Despite the fact that this approach has proven effective time and again for closing deals, only 44% of salespeople actually make more than one attempt to close a sale.
A key takeaway from this data is that consistency and perseverance are the backbones of any sales strategy. Your ROI will always seem low when you give up too soon, or never try at all!
Research indicates that 40% of your prospects will be at the beginning stages of their buying process, which means they won’t have a clear idea of what product will best suit them. That being said, you can make sales by continuing to show up while the competition has given up.
To ensure maximum success in your sales and marketing strategies, follow the tips provided by this infographic. And be sure to remember this: success in sales isn’t creating the perfect circumstances to close, it’s about being confident and prepared enough to make a sale whenever your prospect is ready.
The Complete Guide to Cause Marketing
“Cause marketing” is rapidly becoming one of the smartest decisions you can make for your business as more and more people are making ethics-based decisions, choosing to work with cause-conscious companies as a priority. Perhaps the most recognizable cause marketing campaign is Subaru’s “Share the Love” initiative, in which every car sale includes a donation to a charity.
This practice of partnering with charities and non-profit organizations, or taking a social responsibility stance, generates brand trust, goodwill, and loyalty that reflects positively on your company but also enhances your position in the B2C and B2B marketplaces. Check out Brandwatch‘s cause marketing guide to see how these strategies can help YOUR business.
7 Effective Ways to Boost Valuable Business Referrals
Client referrals are one of the most powerful ways to build and grow your business. Not only does it bring new clients to your company with a foundation of trust and confidence, but it also generates an encouraging feedback loop from your current clients who have been so impressed that they’ve decided to send their valuable connections to you too. Here are seven great ways to get your customers spreading the love!
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3-Hour Marketing Consultation for 2022 Planning
Has your business ever faced as many challenges as it has the last two years? The pandemic, the supply chain, a growing, inflating economy, and the Great Resignation are some of the paradigm changers we’ve experienced.
Have your business strategies and marketing plans kept up with the changes? Or are you hoping your market, buyers, and competitors have not significantly changed, so you don’t need to either?
Are you willing to bet your business on it?
Sales Renewal is pleased to offer a complimentary three-hour marketing consultation to facilitate your 2022 planning:
- 1-hour initial Zoom discussion to understand your 2022 business and marketing issues, thoughts & concerns
- 1-hour of Sales Renewal’s independent investigation & research
- 1-hour Zoom discussion of research results and our recommendations
The consultation provides an experienced, knowledgeable review of your 2022 business & marketing plans, a sounding board for your ideas and answers to any marketing- or strategy-related questions you may have.
There is no fee, but this no-obligation offer is limited to one company in January and one in February, each with at least $1M in annual revenue. Contact us to secure your spot before it’s gone.
5 Smart Business Strategies to Take into 2022
You’ve made your resolution to take action, but now you need to measure your success. Goal setting is a great measuring stick for how much progress you’ve made, and doing it right can make or break your company’s forward momentum. Learn more about effective business goals and how to craft them for YOUR business’ marketing plan to optimize your 2022 resolution.
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BBB Business Tip: 10 New Year’s Resolutions for Your Small Business
Resolutions are firm decisions to take action – and they’re just as important for businesses as they are for individuals looking to make positive changes. As 2022 launches, the Better Business Bureau has offered some New Year’s Resolution ideas for your company to adopt, and we’re not surprised many of them are marketing-related! Check out these suggestions from the BBB, and let us know if you’d like some help. We’re especially excited about our accessibility solutions for #1, and for our NEW EasyReviews WordPress plugin for #7!
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Accessibility: An Experiential Design Perspective
Website accessibility is an important—and too often overlooked—facet of one’s online brand. Fortunately, the costs for making your web site accessible to all have come down dramatically over the years.
Recently, we successfully piloted our solution with a Sales Renewal client expert in accessibility, design and branding: Image 4, a Brand Marketing Agency with offices in NYC and Manchester NH. Read on to learn what got them excited about our accessibility package.