Determining audience goals is a simple task when you have a simple business structure, like a pizza restaurant, but many of businesses need to address lots of competing user needs on a single website. But do they all need to be addressed on your home page?
Sales Renewal’s insight:
It’s tempting to try to get all your messages and identify all your audiences on your home page, but at some point, this becomes too much, and your home page will end up speaking to no one.
How many messages on your home page are too many?
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