Website Accessibility & the Law: Why Your Website Must Be Compliant
The Americans With Disabilities Act (ADA) of 1990 wrote into law the right of all persons to have access to public facilities, spaces, and resources regardless of visible or invisible disability. While this legislation has been very helpful in increasing physical accessibility through initiatives like ramp-building, TTY programs, designated parking areas, and more – the ADA was drafted before the internet became a mainstay of daily life, and does not provide clear guidance on how to adapt accessibility to the digital and virtual realms. Because general accessibility liabilities apply equally to your business’ physical store or office location and to your company website, it’s important to understand how the ADA applies to your digital presence. Learn more about accessibility law and how to be in compliance in this article.
Read the full article at: www.searchenginejournal.com
The $242 Billion Business Of Corporate Gifting Pivoted From A Routine To A Priority In The Pandemic
Somewhere between the gratitude of Thanksgiving and the gift-giving of December traditions lies the industry of corporate gifting. Companies can deepen connections, build loyalty, and increase a sense of mutual value with both clients and employees through thoughtful, intentional tokens of appreciation. Here’s an inside look at this rapidly growing business as we head into the business gift giving season.
Read the full article at: www.forbes.com
The Power of Empathic Storytelling: How to Make Your Customer the Hero of Your Story
Modern consumers have evolved beyond the scope of traditional “buy this product” advertising; these days, your customers and clients are as interested in the why and how of products and services as they are in the what. Creating purposeful narratives that connect with your target audiences on a deeper personal or emotional level will help you stand out amongst your competitors and build a lasting bond that keeps your clients coming back. Discover how to focus your storytelling content on your customer in this article from Entrepreneur.
Read the full article at: www.entrepreneur.com
Facebook Messenger ditches Discover, demotes chat bots
Chat bots were central to Facebook Messenger’s strategy three years ago. Now they’re being hidden from view in the app along with games and businesses. Facebook Messenger is now removing the Discover tab as it focuses on speed and simplicity instead of broad utility like China’s WeChat.
Source: consent.yahoo.com
At the beginning of this week, Facebook began rolling out a new update of its Messenger app. The update brings a much simpler design to the app, by removing the “Discover” tab and hiding chatbots, along with businesses and games. Users will now only be able to find chatbots by searching for them specifically in the app. Before, you could find business and bots in the Discover tab, but now that is long gone. That also means businesses will no longer be able to promote themselves through Discover and may now be limited to advertising through Stories and other paid marketing channels to promote their company and get users to communicate with their bots.
Facebook’s Messenger Policy Changes: How To Do Messenger Marketing After March 4, 2020
Messenger policy changes are coming on March 4, 2020. Learn how to stay compliant while using Facebook Messenger, and take the reins using new marketing channels to scale your business.
Source: manychat.com
Today, March 4, 2020, Facebook’s new messenger policy changes have taken place. You can read the full overview from Facebook here. The update was created to help reduce spam and abuse, improve user experience and more. If your business utilizes the messenger feature make sure you review the policy changes and use the guide linked below to help you stay compliant.
8 Ways to Encourage Employees to Share Your Content on Social Media
Your employees are can be your best marketing asset. Are you taking advantage of them? There are several effective ways to engage your employees and encourage them to share your content and marketing messages on their social channels. You can do this via a formal program by establishing an employee advocacy program or more informally. You need to figure out what will work best in your organization. Here are some tips!
What Time and Day Are Best for Social Posts?
One in five Americans say a brand presence on social will likely influence their holiday buys. And timing of social posting does seem to matter.
Sales Renewal’s insight:
Maximize your social media efforts by paying attention to the time and day of your posting. This article reviews a study that showed when to post for LinkedIn, Facebook, Twitter, and Pinterest. With the holidays around the corner, it’s not to late to make a plan!
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9 Ways to Use Visual Content in Your Social Media Strategy
Looking for ways to use visual content in your social media strategy? Here’s 9 visual marketing ideas guaranteed to keep your audience coming back for more!
Sales Renewal’s insight:
Good advice
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Best of Growth Spurts – Our Favorite Posts from March
Since we update our Growth Spurts blog several times a week, our readers know they can find a lot of actionable marketing & technology advice in it. And in case you’ve missed them, we offer a regular summary roundup of the most popular/interesting posts of the month where we extract the most useful information into tips you can use, and in many cases, provide a link to learn more.
Here, then, are our 5 favorite posts from the past month:
Advertising and SEO
Goodbye, Google Sidebar Ads – What You Need to Know – If you’ve done a Google search on a laptop or desktop in the last few weeks, you’re sure to have noticed a big change. There’s a lot of white space on the right – gone are the sidebar ads and the maps and local listings. What impact will this have on local marketing, SEO and search advertising? While the changes are so new the verdict is still out, we’ve gathered insights from a number of experts in order to get an early read.
Content Marketing
5 Ways to Make Your Blog Post Interactive on the Cheap – Is it time to breathe some life into your blog posts? This article features five tools you can use to draw your readers in and keep them engaged.
How to Grow Your Blog Audience: Here Are 5 Tips – So you have a great blog. You write great content with lots of important information worth sharing. You publish frequently and promote your own content. But still, you aren’t getting many hits. Does it mean your content needs reworking? Not necessarily. Breathe new life into your existing posts by following these 5 steps, and you can transform your low-traffic blog with a high bounce rate into a blog many new people will actually read and come back to.
Social Media Marketing
60 Facebook Advertising Mistakes that Make You Look like a Rookie – Facebook advertising can be deceptively simple and straightforward. This article provides concrete examples of what not to do.
How Small Businesses Can Use Social Media to Grow Their Online Presence – for Free! – After conducting our own social platform/content test for several months, we were able to prove that by investing a minimal, but regular, amount of time and effort, any business can grow its online social presence – for free. Learn how here.
Stay up-to-date with marketing news and advice for your business – Subscribe to our Best of Monthly Digest here.
Sales Renewal’s insight:
Since we update our Growth Spurts blog several times a week, our readers know they can find a lot of actionable marketing & technology advice in it. And in case you’ve missed them, we offer a regular summary roundup of the most popular/interesting posts of the month where we extract the most useful information into tips you can use, and in many cases, provide a link to learn more. Here, then, are our 5 favorite posts from the past month.
60 Facebook Advertising Mistakes that Make You Look like a Rookie
Protect your advertising ROI – here are 60 Facebook ad mistakes to avoid.
Sales Renewal’s insight:
Facebook advertising can be deceptively simple and straightforward. This article provides concrete examples of what not to do. Some takeaways:
- You need to have a compelling offer in order to stand out from the crowd;
- Take advantage of the targeting features and make sure your ad copy speaks to your target;
- Your image should match your ad;
- Choose clarity over cleverness in your headlines – you have limited characters to get your point across; and
- WIFM – have a clear value proposition (“what’s in it for me?”)
Read the full article before you set up your next campaign.
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