Understanding Searches Better Than Ever Before
Google is understanding natural language in searches better than ever before, so well, that it represents “the biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search …
Particularly for longer, more conversational queries, or searches where prepositions like “for” and “to” matter a lot to the meaning [1 in 10 searches], Search will be able to understand the context of the words in your query. You can search in a way that feels natural for you.”
Consumers May Be More Trusting of Ads Than Marketers Think
A study surveying 400 participants regarding 20 common tactics used in TV and Digital ads found that 13 of the tactics elicited favorable responses – which surprised even marketers and has top ad agencies focusing on the Authenticity factor.
For anyone concerned with the believability of marketing today, this is a must-read article. Sales Renewal whole-heartedly believes that we all need to focus on ‘proving’ not ‘selling’ brand values.
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60 Facebook Advertising Mistakes that Make You Look like a Rookie
Protect your advertising ROI – here are 60 Facebook ad mistakes to avoid.
Sales Renewal’s insight:
Facebook advertising can be deceptively simple and straightforward. This article provides concrete examples of what not to do. Some takeaways:
- You need to have a compelling offer in order to stand out from the crowd;
- Take advantage of the targeting features and make sure your ad copy speaks to your target;
- Your image should match your ad;
- Choose clarity over cleverness in your headlines – you have limited characters to get your point across; and
- WIFM – have a clear value proposition (“what’s in it for me?”)
Read the full article before you set up your next campaign.
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Seven Ways to Use Print Marketing to Win More Business
Don’t overlook printed materials when you plan your marketing budgets. Printed media can reach customers in a way that online media can’t.
Sales Renewal’s insight:
Print, tradeshows, live events – all traditional marketing activities that are still highly relevant today.
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John Wanamaker Would Die for This: We Now Know Which Half is Which!
There is a popular saying which goes “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Over the years, I have heard many a CEO/CFO substitute the word “marketing” for “advertising” as they lament about all the money they are spending on brand awareness and demand creation with little demonstrable return on investment. But those days are over.”
Sales Renewal’s insight:
Thanks to analytics, trackable phone numbers, trackable emails and marketing automation software you can now know which half of your marketing budget is working and which half is not … and adjust your marketing activities and budget accordingly. The author provides a few interesting examples of the old and new ways of marketing.
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February Digital Marketing Advice Roundup – Outsourced Marketing, the Role of SEO and More
Looking for more information like this? The Sales Renewal Advice from Across the Web page features a selection of the best, actionable marketing and technology advice and, importantly, adds our perspective. Think of it as a Marketing Clipping Service for the modern world.
Here, then, are our favorite tips for the month:
Marketing Plans: From Hubspot, some advice about What to Cut From Your Marketing in 2015. As is so often the case, the rule of thumb is, “everything in moderation.” Sure, it’s fun to jump on every bandwagon that comes along, but by keeping the big picture perspective, you can be sure your marketing efforts are targeted and – more importantly – something you’re able to do without being overwhelmed.
Outsourced Marketing: If you’re running a business, you may feel that digital marketing is something you can do yourself. But a recent survey shows that even small businesses- 35% of them – hire outsourced marketing firms to help them create content and maintain a strong digital presence. Learn about the many advantages of such a firm here.
Local SEO: How do you make sure your local digital presence is as strong as your physical presence? According to Search Engine Land, it’s important to look at the big picture. In Local SEO In 2015 – Look At The Big Picture, author Greg Gifford summarizes: “You’ve got to work on everything” and “You have to be a jack-of-all-trades.” Sounds overwhelming, but it can be done with the right tools and support.
LinkedIn Advertising: Many businesses have been successful reaching prospective customers on LinkedIn with Sponsored Updates. But there’s a right way and a wrong way to do it. This article has some useful takeaways when considering a sponsored post on LinkedIn:
- Don’t talk about yourself.
- Keep it simple.
- Images matter.
Read the full article here.
Content Marketing: Got a blog? Get sharing. Get more from your blogging efforts by sharing and re-sharing (that’s the key). When you’re scheduling your blog posts, be sure to take the time to “re-schedule” them. This social sharing schedule timetable is a good guide for getting started.
ROI and Measuring What Matters: The customer journey is complicated! So is measuring the different types of marketing programs, because there’s really no way to do an apples-to-apples comparison. How do you attribute a “value” and ROI to each? This article from Click Z has suggestions for a good place to start.
Sales Renewal’s insight:
Each month we offer a roundup of useful, hands-on digital marketing advice from experts in their fields. We’ve extracted the most useful information into tips you can use, and we’ve also provided a link to the full articles in case you’d like to learn more. This month, our roundup of useful, hands-on digital marketing advice from experts in their fields covers SEO, ROI, online advertising, local marketing, and more.
February Digital Marketing Advice Roundup – Outsourced Marketing, the Role of SEO and More
Looking for more information like this? The Sales Renewal Advice from Across the Web page features a selection of the best, actionable marketing and technology advice and, importantly, adds our perspective. Think of it as a Marketing Clipping Service for the modern world.
Here, then, are our favorite tips for the month:
Marketing Plans: From Hubspot, some advice about What to Cut From Your Marketing in 2015. As is so often the case, the rule of thumb is, “everything in moderation.” Sure, it’s fun to jump on every bandwagon that comes along, but by keeping the big picture perspective, you can be sure your marketing efforts are targeted and – more importantly – something you’re able to do without being overwhelmed.
Outsourced Marketing: If you’re running a business, you may feel that digital marketing is something you can do yourself. But a recent survey shows that even small businesses- 35% of them – hire outsourced marketing firms to help them create content and maintain a strong digital presence. Learn about the many advantages of such a firm here.
Local SEO: How do you make sure your local digital presence is as strong as your physical presence? According to Search Engine Land, it’s important to look at the big picture. In Local SEO In 2015 – Look At The Big Picture, author Greg Gifford summarizes: “You’ve got to work on everything” and “You have to be a jack-of-all-trades.” Sounds overwhelming, but it can be done with the right tools and support.
LinkedIn Advertising: Many businesses have been successful reaching prospective customers on LinkedIn with Sponsored Updates. But there’s a right way and a wrong way to do it. This article has some useful takeaways when considering a sponsored post on LinkedIn:
- Don’t talk about yourself.
- Keep it simple.
- Images matter.
Read the full article here.
Content Marketing: Got a blog? Get sharing. Get more from your blogging efforts by sharing and re-sharing (that’s the key). When you’re scheduling your blog posts, be sure to take the time to “re-schedule” them. This social sharing schedule timetable is a good guide for getting started.
ROI and Measuring What Matters: The customer journey is complicated! So is measuring the different types of marketing programs, because there’s really no way to do an apples-to-apples comparison. How do you attribute a “value” and ROI to each? This article from Click Z has suggestions for a good place to start.
Sales Renewal’s insight:
Each month we offer a roundup of useful, hands-on digital marketing advice from experts in their fields. We’ve extracted the most useful information into tips you can use, and we’ve also provided a link to the full articles in case you’d like to learn more. This month, our roundup of useful, hands-on digital marketing advice from experts in their fields covers SEO, ROI, online advertising, local marketing, and more.
How to Grow, and NOT, Grow Sales: SalesMemes 21 – You Spend, He Takes Credit
Sales Renewal’s insight:
You spend the money, he takes the credit! Great system … for him
Considering an increase in your ad spend? See 11 tips for doing search ads right first
Visit http://www.SalesMemes.comevery Friday to see the latest SalesMemes: the best and worst ideas to increase sales. See more#HucksterHank and his colleagues#SmugMarketerSam, #BadExecutionBob, #GoodMarketerGrace, #GoodExecutionErica, and#TrustworthyTom.
How to Grow, and NOT, Grow Sales: SalesMemes 49 Free Media?
Sales Renewal’s insight:
Because people only listen to the radio for the ads right?
In an era of tight budgets, it’s wasteful and inefficient to not leverage paid with free media (PR). Watch our most recent radio interview example that explains how Sales Renewal grows client sales while sharing the risk and reward.
Visit http://www.SalesMemes.com every Friday to see the latest SalesMemes: the best and worst ideas to increase sales. See more #SmugMarketerSam and his colleagues #BadExecutionBob, #GoodExecutionErica, #HucksterHank, and #TrustworthyTom.