SR EasyAuthoring Integrated Blog Tool
Sales Renewal is pleased to announce the launch of SR EasyAuthoring™, an innovative, integrated blog authoring tool. SR EasyAuthoring was designed for small businesses to help them easily offer original and “curated” content in the single blog platform they already have on their websites.
Original + Curated Content
Fresh web content in the form of a business blog can be critical for both search engine optimization and to stay engaged with prospects and clients. But creating original content that resonates with its intended audience on a regular basis can be a full time job, and one that not every business can afford. With EasyAuthoring™ installed on their website, a business can easily supplement their blog’s original content with much less expensive curated content while still supporting their SEO efforts.
“Fresh web content in the form of a business blog can be critical for both search engine optimization and to stay engaged with prospects and clients, ” says Keith Loris, Sales Renewal President and CEO. “But creating original content that resonates with its intended audience on a regular basis can be a full time job, and one that not every small business can afford. With SR EasyAuthoring™ installed in their blogging platform, the business can easily supplement their original content posts with much less expensive and time-consuming curated content. And unlike comparable solutions that can cost anywhere from $1, 000-$6, 000 per month, EasyAuthoring is available from Sales Renewal for only $99 per month (and a $99 installation fee).”
Content curation is the process of finding existing, interesting content online and putting your own spin on it. The world is overflowing with information, so sorting through this content and finding the best bits to enhance with your own take or perspective can be as useful & attractive to visitors as writing original content. Content curation has many of the same benefits as original content blogging:
- informing your audience;
- showcasing your expertise;
- keeping your website content fresh
- contributing to your SEO efforts (but only if done right)
And one major advantage: It is a lot easier to comment on other people’s ideas than it is to come up with your own and then craft it into well written blog post.
There are 3 Different Types of EasyAuthoring Posts
There are three different kinds of posts in SR EasyAuthoring, which are distinguished by the post’s border color and the text within its action button:
- Read Original Article: The basic “News” post allows authors to share their insights and commentary on content first published elsewhere. When the reader clicks the button, they are taken to the original article on its publisher’s website, and because the article is not on the business’ site, there is no possible “duplicate content” penalty from search engines.
- Read Our Insights: The Insights post allows the business to share deeper, longer insights on content first published elsewhere. When the reader clicks the button, they are taken to a blog post on this website that has an excerpt from the original article, the author’s insight and a link to the original article on its publisher’s website. This type of post has enough original commentary to be considered original content by search engines, and since the page is on the business’ site, it will be indexed by search engines like all the other pages on the site.
- Read Blog Post: The Blog post acts like a normal blog: when you click the button you’re taken to a blog post on this site. Again, this original content will be indexed by search engines like all the other pages on your site.
Contact Sales Renewal to find out how EasyAuthoring can help you with your content marketing needs.
Sales Renewal’s insight:
Sales Renewal is pleased to announce the launch of SR EasyAuthoring™, an innovative, integrated blog authoring tool. SR EasyAuthoring was designed for small businesses to help them easily offer original and “curated” content in the single blog platform they already have on their websites.
How to Make Your Outdated Content Outstanding Again
Old content isn’t dead content. Breathe new life into your old content by following these steps.
Sales Renewal’s insight:
Does “republishing” an older blog post somehow feel like cheating?
When I coach clients about republishing their evergreen blog content, I find they are quite often hesitant to push the button. After all, shouldn’t a blogger be able to turn out fresh, interesting content every week?
This article from uberflip provides some good reasons for reviving your older content as a regular part of your content marketing strategy:
- Having fresh, up-to-date content helps you demonstrate your brand’s reliability.
- Keeping popular posts up to date helps you continue to build on their good ranking to bring visitors to your site.
- Updating gives you the opportunity to improve poorer-quality posts, which will help you address Google’s Panda update targeting low-quality content.
- Updating, like curating, is a lot easier than writing a brand-new post. You can give yourself a break once in a while!
- Updating is an opportunity to give the old content a new SEO pass. You probably know more about optimization and good-performing keywords now than you did when you wrote the post.
Read Original Article