Coronavirus Shut Down the ‘Experience Economy.’ Can It Come Back?
Large-scale gatherings are on hold for the foreseeable future. That is taking a toll on the live events industry and society at large.
Source: www.nytimes.com
Large public events and trade shows will probably be on hold for a long while. “Curated” events may be a very viable replacement: regional, Minimal contact events with invitation-only participants in brand name venues and controlled environments.
Sales Renewal Joins SBANE Exit Planning Panel on June 22
Sales and Exit Strategies
Thursday, June 22, 7:30am, SBANE Headquarters, Waltham, MA
Sales Renewal is pleased to join SBANE‘s interactive panel discussion, Sales and Exit Strategies, which is the final installment in the Lifecycle of an Innovative Company and caps the series of events that highlighted key issues in growing a successful business. The presentation will be a lively and interactive session with 5 seasoned experts who will be able to answer and discuss the key risks and issues that come up in managing a successful exit.
SBANE is pleased to have Tony Boschetto of CliftonLarsenAllen, Tom Camp of Camp Corporate Law, Ryan Kim of Castle Island Partners, Keith Loris of Sales Renewal and the panel will be moderated by Ralph Verilli of Madison Park Group. These individuals represent an invaluable set of experiences in managing the pre- and post- complexities of a business exit.
Price: Member $40; Non-Member $60
PURCHASE TICKETS HERE
Moderator: Ralph Verilli, Madison Park Group
Presenters
- Tony Boschetto, CliftonLarsenAllen
- Tom Camp, Camp Corporate Law
- Ryan Kim, Castle Island Partners
- Keith Loris, Sales Renewal
Location
SBANE Headquarters
1601 Trapelo Rd.
Waltham MA 02451
Sales Renewal’s insight:
Sales and Exit Strategies
This interactive panel discussion is the final installment in the Lifecycle of an Innovative Company and caps the series of events that highlighted key issues in growing a successful business. The resentation will be a lively and interactive session with 5 seasoned experts who will be able to answer and discuss the key risks and issues that come up in managing a successful exit.
Sales Renewal Teams Up with MassMEP for a 4-Part Marketing Workshop Series
Sales Renewal is pleased to present this MassMEP workshop series, which was developed to provide Massachusetts manufacturers with an overview of how to grow their top line sales by implementing effective marketing plans.
Topics to be discussed include; Cutting Through the Marketing Clutter, What Most Manufacturers Get Wrong About Marketing, The Power of Integrated Marketing, and Growing Revenue Before Selling Your Business.
Workshops are geared for manufacturers and are free, but registration is required and space is limited.
Marketing Workshop Series Details
Cutting Through the Marketing Clutter
The marketing essentials every business needs to grow their sales.
September 22, 2016, Time: 8:00am – 10:00am. Location: Taunton (TBD)
What Most Manufacturers Get Wrong About Marketing
Why integrated marketing is better and more cost effective than single tactic marketing.
October 6, 2016, 8:00am – 10:00am. Location: Taunton
The Power of Integrated Marketing
A multi-channel approach to leveraging your marketing assets for a better ROI.
October 20, 2016, 8:00am – 10:00am.Location: Taunton
Note: While October 6th and 20th seminars are stand-alone, participants will benefit most from attending both seminars.
Exit Planning Truth: Growing Revenue Before Selling Your Business is Critical
Learn how integrated marketing can help increase your odds of success and deliver a fantastic ROI.
November 11, 2016, 8:00am – 10:00am.Location: Taunton
If you are unable to attend, or would like Sales Renewal to work with your business or organization, please contact us here.
Sales Renewal’s insight:
Sales Renewal is pleased to present this MassMEP workshop series, which was developed to provide Massachusetts manufacturers with an overview of how to grow their top line sales by implementing effective marketing plans.
Topics to be discussed include; Cutting Through the Marketing Clutter, What Most Manufacturers Get Wrong About Marketing, The Power of Integrated Marketing, and Growing Revenue Before Selling Your Business.
Workshops are geared for manufacturers and are free, but registration is required and space is limited. Continue reading for program and registration information.
Liquid Capital Breakfast to Feature Presentation by Sales Renewal
Liquid Capital Associates is organizing a breakfast on Wednesday, April 27, during which Sales Renewal will provide participants with an overview of the marketing essentials every business needs to increase sales in 2016. The presentation cuts through the noise and offers an unbiased approach every business can use to quickly start growing their leads. Participants are introduced to the essential marketing programs all businesses need – SEO, content marketing, email marketing, local promotion, and more – and will learn how to create and deploy a big-picture plan that pulls these different programs together. Smaller firms might find these marketing essentials sufficient for their business, while larger firms will be able to use these essentials as a solid foundation upon which to build (or as a checklist to see if they’ve missed something essential).
The breakfast takes place at the Brae Burn Country Club, 326 Fuller Street, Newton, MA, starting at 7:30am. Please register in advance via Eventbrite.
Sales Renewal to Present Marketing Essentials to Middlesex West Chamber Members
Sales Renewal is pleased to be participating in Middlesex West Chamber of Commerce’s Business Education Seminar series on Friday, April 15. The presentation, Cutting through the Marketing Clutter, offers an unbiased approach every business can use to quickly start growing their leads. No matter where you turn, you’re bombarded by messages about the latest bandwagon you must jump on and absolute must-dos for marketing your business. Worse, every vendor you ask will try to convince you that their product or service is your salvation.
Participants are introduced to the essential marketing programs all businesses need and will learn how to create and deploy a big-picture plan that pulls these different programs together. Firms of all sizes will benefit from this program and be on their way to a solid marketing foundation.
This seminar is sponsored by Workers’ Credit Union and hosted by Acton Toyota of Littleton, 221 Great Road, Littleton. Members are $15; Guests are $25. All are invited to attend. Beverages available, bring your lunch.
How to Recognize Good Leads at Trade Shows and Exhibitions
Exhibitions are all about collecting leads and converting prospects. Recognizing leads on trade shows & fairs is essential – find good leads on exhibitions!
Sales Renewal’s insight:
Visitor vs lead – important to be able to differentiate.
Read Original Article
Business Toolkit Series: Cutting Through the Marketing Clutter
Sales Renewal is thrilled to be presenting the Cambridge Chamber of Commerce‘s first Toolkit Series program of 2016. The presentation, Cutting through the Marketing Clutter, cuts through the noise and offers an unbiased approach every business can use to quickly start growing their leads. No matter where you turn, you’re bombarded by messages about the latest bandwagon you must jump on and absolute must-dos for marketing your business. Worse, every vendor you ask will try to convince you that their product or service is your salvation.
Participants are introduced to the essential marketing programs all businesses need and will learn how to create and deploy a big-picture plan that pulls these different programs together. Firms of all sizes will benefit from this program and be on their way to a solid marketing foundation.
A light breakfast will be provided. Parking is available at area meters. The closest parking lot is located one block away on Green Street (behind the post office & YMCA). Advance registration is required, and no walk-ins will be admitted, so if interested, register here.
Sales Renewal’s insight:
Sales Renewal is thrilled to be presenting the Cambridge Chamber of Commerce‘s first Toolkit Series program of 2016. The presentation, Cutting through the Marketing Clutter, cuts through the noise and offers an unbiased approach every business can use to quickly start growing their leads. No matter where you turn, you’re bombarded by messages about the latest bandwagon you must jump on and absolute must-dos for marketing your business. Worse, every vendor you ask will try to convince you that their product or service is your salvation.
From Our Partner: Expand Your Referral Network
On Tuesday, January 12, 2016 from 8:30 AM to 10:00 AM (EST), our In-Person Networking partner, Improv Andy, offers a free webinar that teaches five things people can do right now to meet the right people, develop trust, and grow their business.
It’s a perfect program for small business owners and people who are part of networking groups and who want to improve their business networking skills.
Full details are here: http://5skills.eventbrite.com
Sales Renewal’s insight:
Our In-Person Networking partner, Improv Andy, offers a free webinar that teaches five things people can do right now to meet the right people, develop trust, and grow their business.
It’s a perfect program for small business owners and people who are part of networking groups and who want to improve their business networking skills.
Full details are here: http://5skills.eventbrite.com
How to Pick the Best Booth Location at Exhibitions
Your stall location has a very strong impact on your ability to drive traffic to your booth and collect exhibition leads. Pick it carefully!
Sales Renewal’s insight:
Not all trade shows and exhibitions offer the opportunity to select your location, but if you are provided that option, these are some good tips.
Read Original Article
How to Grow, and NOT, Grow Sales: SalesMemes 56 Face-to-Face Power
Sales Renewal’s insight:
Like a good pair of black leather shoes, trade shows are not going out of style. We know that in our increasingly digital world, the power of face-to-face marketing can be overlooked, but given trade shows’ benefits for many businesses we think that’s a mistake. Our recent guest post, Recognizing the Role of Trade Shows in a Successful Marketing Program, was written for those testing the trade show waters as well as companies looking for better outcomes and ROI.
Visit http://www.SalesMemes.com every Friday to see the latest SalesMemes: the best and worst ideas to increase sales. See more #GoodMarketerGrace, and her colleagues #SmugMarketerSam, #BadExecutionBob, #GoodExecutionErica, #HucksterHank and #TrustworthyTom.