Secrets of the Trade(show): 9 Ways to Use Marketing Automation Before, During, and After Events
As you plan your 2020 tradeshow season, this article will prove helpful to ensure you are getting the most out of the tradeshow. Defining and executing on the right Marketing Automation, before, during, and after the show is critical to getting the most bang for your marketing dollar. This is a rock solid plan on letting your future customers know you are going to the event, capturing leads at the event, and targeted follow-up after the event.
Sales Renewal Joins SBANE Exit Planning Panel on June 22
Sales and Exit Strategies
Thursday, June 22, 7:30am, SBANE Headquarters, Waltham, MA
Sales Renewal is pleased to join SBANE‘s interactive panel discussion, Sales and Exit Strategies, which is the final installment in the Lifecycle of an Innovative Company and caps the series of events that highlighted key issues in growing a successful business. The presentation will be a lively and interactive session with 5 seasoned experts who will be able to answer and discuss the key risks and issues that come up in managing a successful exit.
SBANE is pleased to have Tony Boschetto of CliftonLarsenAllen, Tom Camp of Camp Corporate Law, Ryan Kim of Castle Island Partners, Keith Loris of Sales Renewal and the panel will be moderated by Ralph Verilli of Madison Park Group. These individuals represent an invaluable set of experiences in managing the pre- and post- complexities of a business exit.
Price: Member $40; Non-Member $60
PURCHASE TICKETS HERE
Moderator: Ralph Verilli, Madison Park Group
Presenters
- Tony Boschetto, CliftonLarsenAllen
- Tom Camp, Camp Corporate Law
- Ryan Kim, Castle Island Partners
- Keith Loris, Sales Renewal
Location
SBANE Headquarters
1601 Trapelo Rd.
Waltham MA 02451
Sales Renewal’s insight:
Sales and Exit Strategies
This interactive panel discussion is the final installment in the Lifecycle of an Innovative Company and caps the series of events that highlighted key issues in growing a successful business. The resentation will be a lively and interactive session with 5 seasoned experts who will be able to answer and discuss the key risks and issues that come up in managing a successful exit.
How to Recognize Good Leads at Trade Shows and Exhibitions
Exhibitions are all about collecting leads and converting prospects. Recognizing leads on trade shows & fairs is essential – find good leads on exhibitions!
Sales Renewal’s insight:
Visitor vs lead – important to be able to differentiate.
Read Original Article
How to Pick the Best Booth Location at Exhibitions
Your stall location has a very strong impact on your ability to drive traffic to your booth and collect exhibition leads. Pick it carefully!
Sales Renewal’s insight:
Not all trade shows and exhibitions offer the opportunity to select your location, but if you are provided that option, these are some good tips.
Read Original Article
How to Grow, and NOT, Grow Sales: SalesMemes 56 Face-to-Face Power
Sales Renewal’s insight:
Like a good pair of black leather shoes, trade shows are not going out of style. We know that in our increasingly digital world, the power of face-to-face marketing can be overlooked, but given trade shows’ benefits for many businesses we think that’s a mistake. Our recent guest post, Recognizing the Role of Trade Shows in a Successful Marketing Program, was written for those testing the trade show waters as well as companies looking for better outcomes and ROI.
Visit http://www.SalesMemes.com every Friday to see the latest SalesMemes: the best and worst ideas to increase sales. See more #GoodMarketerGrace, and her colleagues #SmugMarketerSam, #BadExecutionBob, #GoodExecutionErica, #HucksterHank and #TrustworthyTom.