5 Steps to Carve Out a Niche for Your Business in a Crowded Marketplace »

There’s a lot of noise out there in the marketplace! Regardless of your product or service, your company likely has many competitors targeting the same market, offering similar solutions for similar pain points. Positioning yourself in a lucrative, distinct segment for your business in a crowded market is key to long-term revenue growth and business success. Here are five ways to better define your segment, courtesy of Business Success.

Read the full article at: businesssuccess.com

Crafting Products and Services to Reduce Time-to-First-Dollar

We’ve all seen our share of tire-kickers – those would-be buyers who take their time in making a purchase decision, evaluating every detail because they’re in no rush to pull the trigger. This problem becomes especially prominent when your company’s main service or product is a comprehensive, all-inclusive solution since there’s that much more to evaluate.
Good marketers know all this time sitting in the sales pipeline hurts revenue growth, and that’s why it is important to get prospects to buy something as quickly as possible. Sales Renewal has worked with clients in different industries to minimize this so called “Time to First Dollar” by various means ( such as “unbundling” a comprehensive service to create smaller, easier-to-buy services). Learn more about reevaluating your offerings through Sales Renewal’s “Crafting Products and Services to Reduce Time-to-First-Dollar”  webinar. You can also read more about specific case studies and our proven track record for putting this and other revenue accelerating marketing strategies into effective action.

The Power of Empathic Storytelling: How to Make Your Customer the Hero of Your Story

Modern consumers have evolved beyond the scope of traditional “buy this product” advertising; these days, your customers and clients are as interested in the why and how of products and services as they are in the what.  Creating purposeful narratives that connect with your target audiences on a deeper personal or emotional level will help you stand out amongst your competitors and build a lasting bond that keeps your clients coming back.  Discover how to focus your storytelling content on your customer in this article from Entrepreneur.

Read the full article at: www.entrepreneur.com

Don’t Just Hire Freelancers – Outsource Your Management

Navigating the gig economy as a small business owner can feel overwhelming. Freelance and contract workers are more available than ever before, and can prove highly effective in maximizing both your budget and your company’s output – but hiring contracted help introduces a difficult maze of understanding, communication, and management that may be more draining for you than it’s worth. Fortunately, at Sales Renewal, we’ve become the experts in building and managing outsourced marketing teams designed to meet your business’ specific needs and goals!
When you attempt to hire freelancers yourself, you’ll likely encounter a very common barrier almost immediately: understanding the scope of their work to a level that allows you to make informed decisions. You may not have an extensive knowledge of marketing strategy, tasks, and tools to know if you are hiring the right people for your needs. Working with an outsourced management company puts years of experience and expertise at your fingertips, ensuring you’ll have the right team with the right skills to advance your goals effectively and cost-efficiently.
A single point of contact simplifies development and coordination of your marketing strategy, and increases accountability through organization. Having an expert manager at your disposal also means your needs and asks can be clearly communicated to the right personnel at the right time, streamlining strategy processes and producing higher quality results more quickly. When your strategy needs to pivot to a new tactic, your marketing manager can shift your outsourced team around the new goals without forcing you to start over with new hires and new relationships.
So when is the right time to reach out to an outsourced marketing manager? Generally, when you are facing a short term project or a very limited number of tactics to handle, traditional freelance roles may be sufficient. Once you’re looking for a longer term strategy incorporating numerous complementary tactics, though, juggling numerous freelancers becomes more difficult. This is the perfect time to bring in an experienced outsourced marketing agencythat can take your goals and run with them. Start-up businesses, for example, often hit a point in their development where adding an official marketing department is a stretch, but a freelancer or two can no longer keep up with the business needs. Building a relationship with a marketing management team can grow with the company and remain consistent throughout the lifetime of the business.
Outsourced management is also ideal at the end of a company’s lifetime, when you’re beginning your exit planning. As you prepare to sell your business, running marketing investment analyses can help you determine whether you’ll achieve the financial balance you’ll need to retire comfortably. You can ramp up your marketing to hit those numbers without adding or maintaining a marketing staff, which makes your business more appealing to potential buyers that won’t have to consider layoffs or employee integrations after acquiring your company. You’ll also offer your buyer the benefit of consistency and knowledge transfers, as your management team bridges the gap as you transition out of the company.
Freelancers can enhance your business in many ways, but to truly make the most of contracted marketing help, consider working with an experienced, outsourced marketing agency; especially one that shares the risk & reward! Learn more about the unique JointSourcing Solution to see how our team can build your business in a smooth, effective, and results-driven way!

5 Reasons You Shouldn’t Hire Non-Vetted Freelancers

Recruiting freelancers for your business can be a headache, especially when you’re trying to fill and manage positions you’re not always familiar with yourself. For Sales Renewal’s JointSourcing Solution, we routinely need to find and manage subcontractors (freelancers and other marketing agencies) as we assemble our client’s virtual marketing departments staff, and over the years we’ve gotten pretty good at vetting, verifying, and managing them. Here are some tips on how to carefully vet freelancers to prevent missed deadlines, communication issues, security breaches, and more.

Of course, we’d still be happy to help you not only build, but also manage, an outsourced marketing department that’s perfect for your business!

Read the full article at: www.smallbizdaily.com

Sales Renewal Launches Strategic Marketing Consulting Practice

Businesses Turn to Sales Renewal to Create Strategies that Drive Success

Concord, Mass.—Oct 20, 2020—Sales Renewal, building on the success of its outsourced marketing offering, the JointSourcing Solution™, is pleased to announce the launch of its new, standalone Strategic Marketing consulting practice.
Since its founding in 2009, Sales Renewal has been offering JointSourcing (“joint venture” + “outsourcing”), a unique, one-stop marketing solution that shares risk & reward and provides everything a small business needs to grow its revenue and brand. This includes a fractional CMO for marketing strategy, a VP of Marketing for day-to-day marketing management, and all the people and technology required to create their custom marketing plan and then implement and manage it under one-year contracts.

Strategic Marketing Is in Our DNA

Resolving critical, strategic challenges has always been a focus for JointSourcing clients and overcoming them, a key driver of their success. Due to recent market demand, Sales Renewal is pleased to offer its Strategic Marketing expertise and experience to any business whether they are interested subsequent JointSourcing implementation and outsourcing or not.
Strategic Marketing is challenging because it overlaps many diverse disciplines that have their own consultants with narrow, specialized expertise: marketing tactics for marketing agencies, business strategy for management consultants, sales strategy for sales consultants and product/service strategy for product marketers.
Marketing agencies, for example, are usually ill-equipped to address deep strategic questions because they are more experienced working on short term, tactical projects where such questions do not often arise. Management consultants, meanwhile, have the opposite problem: they tend to focus on devising strategies without much consideration of the cost effectiveness of the tactics required to implement them.
“Sales Renewal has always been a bit unusual because the core of JointSourcing has always been about getting the fundamental strategies right,” said Keith Loris, Sales Renewal’s president & CEO. “We have always understood how critical the underlying strategy is to determining ultimate marketing success. That’s why Sales Renewal has developed the diverse expertise, wide ranging experience, and well-honed processes that Strategic Marketing demands. It is also important to realize that our recommended strategies are not Big Enterprise strategies; instead, they have always been informed by our real-world experiences running marketing programs for small business clients with small business budgets.”

Strategic Marketing Can Assist Clients With:

About

Since 2009, Sales Renewal has been offering JointSourcing, a unique, outsourced marketing solution that shares risk & reward while providing everything a small business needs to grow its revenue and brand: a fractional CMO for marketing strategy, a VP of Marketing for day-to-day marketing management, and all the people and technology required to develop, implement and manage your custom marketing plan. Importantly, JointSourcing employs a shared risk/reward business model, which, thanks to its pay-for-performance aspects, aligns its economic interests with its clients. Sales Renewal’s Strategic Marketing Consulting practice builds on JointSourcing’s many years of success.
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