Sales Renewal Collaborates on New Marketing Strategy with Image 4, the Leader in 3-Dimensional Brand Experience

The JointSourcing Solution helped Image 4 orchestrate a strategic repositioning to achieve its dual goals of growing revenue and unifying its brand & messaging across four distinct verticals.
Boston, May 23, 2018 – Sales Renewal, a unique, full service marketing agency that is revolutionizing small business marketing, is pleased to announce the latest client to successfully employ the JointSourcing Solution™ to grow its  brand and revenue.
JointSourcing helped  Image 4, a marketing agency that has been creating award-winning 3D brand experiences for 30+ years, unify its brand & messaging across four verticals, refocus existing service offerings, identify strategic initiatives to address prospects’ disparate needs, design a new website that speaks to all customers, and integrate multiple marketing technologies to cost-effectively grow leads.  Through the JointSourcing Solution, Sales Renewal continues to manage a robust, ongoing marketing program for Image 4, including implementation and management of day-to-day marketing activities.
JointSourcing (“joint venture + insourcing”) is a comprehensive, one-stop marketing solution delivering results for clients of all shapes and sizes. This innovative approach to managing the marketing function has proven equally effective for small businesses that simply don’t have the time or skill for marketing, medium-sized businesses without a fully staffed in-house marketing team, and larger companies that need “pop-up” marketing departments to address gaps in expertise or bandwidth or execution of special projects. JointSourcing has been successfully implemented by a wide range of companies, including retailers, manufacturers, professional services firms, and non-profit organizations.
Image 4’s initial goals for the JointSourcing Solution were to grow its revenue through consistent, integrated marketing. However, during the Image 4 Blueprint (the first phase of JointSourcing), both parties identified an additional challenge created by the company’s entrance over time into the four quite different verticals that have fueled their growth. As is often the case with the “cobbler’s children,” the principals at Image 4, expert brand marketers themselves, were so focused on executing successful client projects on time and on budget that they had little time left to consider whether their brand and positioning were in fact optimally being conveyed to prospects and clients in their very diverse markets.
Image 4’s thirty-year history of creating memorable experiential design for trade shows led to a growing business in 3 other verticals: bank branch design, specialty pop-up stores and corporate & institutional spaces. Unfortunately, the marketing language useful for trade show clients did not translate effectively to the highly specific language required, for example, by Image 4’s architect partners who were designing commercial buildings. The fundamental challenge then, was to position one brand across four distinct verticals that don’t speak the same language and have different experiences and expectations.
During the Blueprint phase, the client and Sales Renewal collaboratively define business & marketing strategies, branding, messaging & positioning, and the most cost-effective marketing tactics for each individual client. This process helped Image 4 see that the company could have a unified, overall message that all of its customers, across verticals, would find compelling and understandable (3D Branding) while still being able to speak to buyers within those four verticals in the sophisticated, industry-specific way they expect and require.
“Working with Sales Renewal was an eye-opening experience for Image 4,” said Jeff Baker, president and COO of Image 4. “When you’re in the trenches day in and day out, it’s difficult to take the time to step back and re-evaluate. The Blueprint exercise with Sales Renewal forced us to think about market presentation in a way we never had before. Their experience with a wide variety of businesses brings a broader perspective to the table, along with practical experience in implementing a wide variety of marketing strategies and tactics. Sales Renewal has the patience and understanding to put themselves in their client’s clients’ shoes to determine what they need to hear, rather than what we want them to tell us. Their thinking really helped inform our brand strategy.”
To share 30 years of thought-leadership, and showcase how Image 4 brings diverse brands to life, Sales Renewal launched the new website and educational blog (www.image4.com). In addition, Sales Renewal identified a range of marketing strategies and tactics designed to increase awareness and actively grow leads in each of their four markets.
JointSourcing’s custom-configured marketing team, based on Image 4’s unique needs, continues to deliver day-to-day management and implementation of the plan, whose strategies and tactics are re-evaluated on a quarterly basis to reflect real-world feedback and modified as necessary. Included in the company’s monthly marketing program is paid advertising, local marketing, SEO strategies, content marketing (including original and curated content), social media marketing, email marketing, website enhancements and comprehensive analytics to benchmark and continuously improve them all.
“Working with Image 4 has been especially exciting, and personally rewarding for me, since it involves marketing experts working collaboratively with other marketing experts to refine and implement a challenging marketing strategy,” said Keith Loris, president of Sales Renewal Corporation. “All JointSourcing projects are by nature very collaborative, but this one in particular felt especially energizing – it’s just not often we at Sales Renewal engage with clients who are also marketing professionals.”
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About Sales Renewal Corporation
Sales Renewal is a full service marketing agency that is reinventing small business marketing with unique,  complete, one-stop marketing solutions, shared risk/reward business model and impressive client results. The JointSourcing Solution™ delivers all the marketing strategies & tactics, human expertise, technology and management needed to grow revenue while sharing risk and reward with clients. With JointSourcing, Sales Renewal literally invests in its clients’ success, becoming an expert partner that strives to get the maximum ROI for everyone’s investment. Learn more at www.salesrenewal.com.

Multi-Faceted Marketing, Flexibility Proves JointSourcing a Good Solution for Professional Services Firm

Sales Renewal Announces First Anniversary of

The JointSourcing Solution™ for The Harvest Group

Professional services firm successfully outsources marketing function

Concord, MA, November 27, 2017 – Sales Renewal, a unique, full service marketing agency that is revolutionizing small business marketing with The JointSourcing Solution™, is pleased to announce the one-year anniversary of JointSourcing with The Harvest Group, a multigenerational family team of CERTIFIED FINANCIAL PLANNERS™. JointSourcing (“joint venture + insourcing”), a comprehensive, one-stop marketing solution, is a boon for any business without a fully staffed in-house marketing team, or one that simply has gaps in expertise or bandwidth. A proven success for a wide range of companies, including retailers and manufacturers, Sales Renewal is now pleased to confirm JointSourcing’s success with professional services firms as well.

In October 2016, the three principals of The Harvest Group made the exciting move to become an independent Registered Investment Advisor, leaving the large brokerage firm they had been with for many years. The principals understood the challenges of differentiating themselves in a heavily regulated and highly competitive market and realized they’d need help refining and getting their message out to clients and prospects. Without their own marketing department, and no desire to either staff it or find and hire a raft of specialty marketing and technology firms to handle what was required, the firm turned to Sales Renewal for answers.

“I believe in focusing on core competencies, ” said Roger H. Ingwersen, CFP®, CIMA®, CRPC®, managing partner and founder of The Harvest Group. “Working with Sales Renewal’s JointSourcing Solution is like having an in-house department of marketing experts who handle our day-to-day marketing strategies and initiatives, allowing us to focus on what we do best: financial planning, wealth management and building relationships with clients and prospective clients. Importantly, we’re still in control, but we can now leave the day-to-day details to marketing professionals.”

“I believe in focusing on core competencies. Working with Sales Renewal’s JointSourcing Solution is like having an in-house department of marketing experts who handle our day-to-day marketing strategies and initiatives, allowing us to focus on what we do best”

– Roger H. Ingwersen, managing partner and founder of The Harvest Group

Sales Renewal worked collaboratively with the principals to develop the firm’s custom JointSourcing Blueprint, the foundational marketing plan for all JointSourcing clients that defines their business & marketing strategies, brand & positioning and their most cost-effective marketing tactics. Additionally, all the human expertise and technology required to implement the plan as well as a detailed, 12-month budget were presented to, and approved by, the firm.

Once the Blueprint was complete, Sales Renewal managed the team as they worked to bring all the firm’s existing marketing assets and capabilities up to the Blueprint’s specifications and has been actively managing the marketing program on the firm’s behalf ever since.

Today, just one year later, the firm’s competitive differentiation is well honed: it has established an entirely new brand strategy, implemented a robust thought-leadership program, launched a new website and online social presence, and benefited from numerous PR placements and interviews, all benchmarked by extensive analytics. Sales Renewal’s custom-configured marketing team, based on The Harvest Group’s unique needs, continues to deliver the day-to-day management and implementation of the plan, whose strategies & tactics are reevaluated on a quarterly basis to reflect real-world feedback and modified as necessary.

Also important to the Harvest Group was JointSourcing’s flexibility: while JointSourcing normally couples a one-stop marketing solution with a shared risk and reward business model, it is flexible enough that clients who are unable to take advantage of this model due to regulatory restrictions (such as financial service firms like the Harvest Group) can still benefit from JointSourcing’s ability to assemble, deliver and manage a comprehensive, one-stop marketing solution.

“It is gratifying to see that The JointSourcing Solution can be applied to any business, across industries and markets, ” said Keith Loris, president of Sales Renewal Corporation. “We developed JointSourcing to solve the problems small businesses have with marketing and it is encouraging to see that professional service firms can greatly benefit from it too. It’s been great working with The Harvest Group this first year and it is exciting to build on their initial momentum as together we continue to grow their business.”

About Sales Renewal Corporation

Sales Renewal is a full service marketing agency that is reinventing small business marketing with our complete, one-stop marketing solutions, shared risk/reward business model and impressive client results. The JointSourcing Solution™ (“joint venture” + “insourcing”) delivers all the strategies & tactics, human expertise and sales-enabling technology needed to grow revenue while sharing risk and reward with clients. With JointSourcing, Sales Renewal literally invests in your success and becomes your expert partner who strives to get the most bang for our mutual bucks. Learn more at www.salesrenewal.com.

This press release was distributed via PRWeb on December 18, 2017

Sales Renewal Proud to Support Kids Really Rock and Room to Grow

Free, all-day family festival returns to The Lawn on D September 26 with 2 Stages of Music from Nationally Acclaimed Bands for Families and Children

Boston, MA-September 16, 2015- Sales Renewal Corporation is extremely proud to once again support Boston Kids Really Rock, a free, all-day family festival on Saturday, September 26, 2015, to benefit Room to Grow. The festival takes place at The Lawn on D, thanks to generous sponsorship by the Massachusetts Convention Center Authority. The festival features two stages of performances by nationally-acclaimed bands for families and children, and hands-on art and community service activities. (Rain Date September 27th.) All details can be found at the Kids Really Rock website: www.kidsreallyrock.com.

Sales Renewal is supporting Kids Really Rock by building and maintaining the festival website, which serves as an information hub for festival organizers, sponsors, and families. Sales Renewal staff members are also assisting with event promotion and social media. “Sales Renewal is pleased to have a hand in getting the word out about this, the second annual, festival, ” says Keith Loris, President and CEO of Sales Renewal. “We first got involved when we were asked to help out with the website for the One Family Music Festival – the precursor to this event that took place in May 2013 – and are committed to contributing in a similar fashion for Kids Really Rock.”

Kids Really Rock is expected to draw over 2, 500 people and is a featured event of ArtWeek Boston, a week-long festival highlighting the quality and diversity of the arts, culture and creative community of Greater Boston.

Free, Family-Friendly Festival Features Music & Fun

The event features two stages of family music. Performers include The Pop Ups, a children’s musical duo based in Brooklyn, NY and Alphabet Rockers, the Bay Area-based family hip-hop group. They join nationally-known Massachusetts-based artists: Alastair Moock & Friends, Karen K and the Jitterbugs, Mister G, Debbie & Friends, Ben Rudnick & Friends, Josh and the Jamtones, Ethan Rossiter and the Jamberries, Stacey Peasley Band, and Vanessa Trien & the Jumping Monkeys. Uncle Devin, from Washington DC, leads an interactive Percussion Playground on the Lawn all day, and Mister Whirly is a roving musician and serves as MC, along with Good News Gus.

Kids Really Rock is pleased to partner this year with Room to Grow, a non-profit organization dedicated to enriching the lives of babies born into poverty throughout their critical first three years of development. The event is a culmination of a city-wide Books & Bibs Drive, and attending families who are able are asked to bring a book or a bib to donate to Room to Grow.

Arts and community organizations from neighborhoods in and around Boston lead special activities like: Bookmaking, with award-winning Kidcasso Art Studio; Stuffed Animal Portraits, with We Art Boston; a Kids Really Rock Fitness Activity with My Gym; and much more. Food and refreshment is provided by local vendors.

About Sales Renewal

Sales Renewal’s small business marketing solutions grow your leads and sales through better, more cost-effective marketing and sales-enabling technology. They begin by developing a comprehensive, integrated marketing plan specific to your business and then provide and manage all the diverse people, expertise and tools needed to implement your plan and grow your revenue. The JointSourcing Solution™ (“joint venture” + “insourcing”) is for businesses that want breakthrough growth while the Marketing Essentials Solution™ is for businesses that want to improve their marketing’s scope and cost effectiveness. Find out more at SalesRenewal.com.

About Kids Really Rock

Kids Really Rock is a free, all-day music festival celebrating Boston children and their families. It brings together the country’s top family bands, and offers hands-on art activities focused on kindness, creativity and community. Kids Really Rock is produced by Karen Kalafatas, of Boston’s own Karen K and the Jitterbugs. Find out more about Kids Really Rock here.

About Room to Grow

Room to Grow, a nonprofit organization founded in 1998 and located in Boston and New York, is dedicated to enriching the lives of babies born into poverty throughout their critical first three years of development. Parents expecting a baby are referred to Room to Grow by selected prenatal programs assisting low-income families. Upon their referral, parents visit Room to Grow’s warm and inviting space once every three months from just before the birth of the baby until their child turns three. During their one-on-one appointments with our staff social workers, typically lasting two hours, parents receive developmental information, customized support, referrals to other community resources, and all of the needed baby items to ensure a healthy and secure start for their child. The $10, 000 of essential material items for the baby that each family receives over the course of three years, including 130 books for the child’s home library, are all donated to Room to Grow by generous individuals and corporations. Room to Grow currently supports nearly 400 families in each location.

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Sales Renewal Announces the Launch of SR EasyAuthoring, a Blog Authoring Tool

Sales Renewal enhances WordPress and other blog platforms to make blogging of original and curated content easy and affordable for small businesses

Concord, MA, September 2, 2015 – Sales Renewal continues its commitment to investing in affordable marketing solutions for small businesses with the launch of SR EasyAuthoring , an innovative, integrated blog authoring tool. SR EasyAuthoring was designed for small businesses to help them easily and affordably offer both original and “curated” content in their WordPress-based and other blogs.

“Fresh web content in the form of a business blog can be critical for both search engine optimization and to stay engaged with prospects and clients, ” says Keith Loris, Sales Renewal President and CEO. “But creating original content that resonates with its intended audience on a regular basis can be a full time job, and one that not every small business can afford. With SR EasyAuthoring installed in their blogging platform, the business can easily supplement their original content posts with much less expensive and time-consuming curated content. And unlike comparable solutions that can cost anywhere from $1, 000-$6, 000 per month, EasyAuthoring is available from Sales Renewal for only $130 per month.”

Content curation is the process of finding existing, interesting content online and putting your own spin on it. The world is overflowing with information, so sorting through this content and finding the best bits to enhance with your own take or perspective can be as useful & attractive to visitors as writing original content. Content curation has many of the same benefits as original content blogging:

• informing your audience;
• showcasing your expertise;
• keeping your website content fresh
• contributing to your SEO efforts (but only if done right)

And one major advantage: It is a lot easier to comment on other people’s ideas than it is to come up with your own and then craft it into well written blog post.

3 Different Types of EasyAuthoring Posts

There are three different kinds of posts in SR EasyAuthoring, which are distinguished by the post border color and the text within their action buttons:

Read Original Article: The basic “News” post allows authors to share their insights and commentary on content first published elsewhere. When the reader clicks the button, they are taken to the original article on its publisher’s website, and because the article is not on the business’ site, there is no possible “duplicate content” penalty from search engines.

Read Our Insights: The Insights post allows the business to share deeper, longer insights on content first published elsewhere. When the reader clicks the button, they are taken to a blog post on this website that has an excerpt from the original article, the author’s insight and a link to the original article on its publisher’s website. This type of post has enough original commentary to be considered original content by search engines, and since the page is on the business’ site, it will be indexed by search engines like all the other pages on the site.

Read Blog Post: The Blog post acts like a normal blog: when you click the button you’re taken to a blog post on this site. Again, this original content will be indexed by search engines like all the other pages on your site.

See an example of EasyAuthoring on Sales Renewal’s website, or contact them for more information.

About Sales Renewal Corporation

Sales Renewal offers two growth solutions-the JointSourcing Solution and the Marketing Essential Solution-that help small businesses grow their leads and sales. Both solutions begin by developing a growth plan specific to your business and both provide all the people, expertise and tools needed to implement the plan and grow your sales without you having to pay their full-time cost in salaries, benefits or management time.

Sales Renewal Proud to Support Boston Kids Really Rock and Cradles to Crayons

National company with local ties launched website for free event on October 5, 2014

Concord, MA-August 27, 2014-Sales Renewal Corporation is extremely proud to support Boston Kids Really Rock, a free, all-day family festival featuring on Sunday October 5, 2014, to benefit Cradles to Crayons.

Boston Kids Really Rock will be held at at The Lawn on D outdoor arts space at the Massachusetts Convention Center Authority in South Boston. from 11am until 6pm. The event is free, and while The Lawn at D will be bursting with music and laughter, the festival has a serious purpose: all proceeds will support Cradles to Crayons.

Sales Renewal is supporting Kids Really Rock by donating its time to build and maintain the festival website and assist with event promotion and social media. The website serves as an information hub for festival organizers, sponsors, and families. “Sales Renewal managed the website for the One Family Music Festival – the precursor to this event that took place in May 2013, ” says Keith Loris, President and CEO of Sales Renewal. “We’re pleased we have the opportunity to contribute in a similar fashion this year for Kids Really Rock.”

Free, Family-Friendly Festival Features Music & Fun

Headlining the event is Dan Zanes & Friends, a Grammy-winning musician who is considered the “crown prince of contemporary kids music.” Nationally-known Boston-based artists include: Alastair Moock & Friends, Mister G, Debbie & Friends, Ben Rudnick & Friends, Vanessa Trien & the Jumping Monkeys, Karen K & the Jitterbugs, and the Stacey Peasley Band. Kids Really Rock is expected to draw 2, 000 people and will be a featured event of ArtWeek Boston, a week-long festival highlighting the quality and diversity of the arts, culture and creative community of Greater-Boston.

Kids Really Rock is pleased to partner with Cradles to Crayons, a non-profit organization that provides children from birth to age 12, living in homeless or low-income situations, with the essential items they need to thrive – at home, at school, or at play. The event will feature a sock drive for Cradles to Crayons, and families who are able are asked to bring new socks to donate.

Top arts organizations in neighborhoods in and around Boston will lead special activities like: Kids Really Rock Fire Station run by the Boston Fire Department; Rock Star Photo booth and mural painting with award-winning Kidcasso Art Studio; Stuffed Animal Portraits with We Art Boston; Instrument Petting Zoo; interactive projects led by the Discovery Museum; Healthy Bodies, Healthy Heart Yoga; and much more. Food and refreshment will be provided by local vendors. Find out more about Boston Kids Really Rock here.

About Sales Renewal
Sales Renewal helps clients cost-effectively grow their sales while sharing the risk & reward. Unlike firms who bill for the hours they spend, Sales Renewal’s earnings are based on the sales we generate: The JointSourcing Solution™ (joint venture + outsourcing), our all-inclusive sales, marketing and technology outsourcing solution, enables Sales Renewal to do the day-to-day marketing and technology work that increase sales (as in outsourcing) while sharing the reward and risk (as in a joint venture).

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Sales Renewal and Mass Growth Capital Corp Help Grow MA Businesses

Offering business strategy, sales and marketing programs and technology assistance to Massachusetts Small Businesses

Concord, MA (PRWEB)-October 02, 2013-Sales Renewal Corporation today announced it is working with the Massachusetts Growth Capital Corp (MGCC) to make hands-on expertise available to Massachusetts’ small, women and minority owned businesses to grow successfully across the Commonwealth.

Sales Renewal will work with business owners and managers to devise a Blueprint for a custom “Sales Machine”: the optimal business strategies, sales and marketing programs, and technologies needed to grow their business. Companies will also receive specific plans-budgets included-for both “building” and collaboratively “running” the custom Sales Machine that will deliver their growth. These proposals are structured to share the risk and reward so that the business’ growth will be cost effective and sustainable.

“We are amazed by the number of companies that, with some capital and needed hands-on expertise, are poised for growth in this state, ” says Keith Loris, chief executive officer of Sales Renewal, “and we welcome the opportunity to play a role in turning their potential into success for their owners and the Commonwealth.”

MGCC assists a wide range of small MA businesses in finding growth capital, working with traditional financial institutions to make “un-bankable” loans bankable, and working with community development corporations and other non-profits to provide financing for job-producing projects.

“We are excited by the practical, ongoing sales and marketing expertise Sales Renewal can bring to its clients, ” says Charles Grigsby, president, Massachusetts Growth Capital Corp. “This is another example of how, beyond providing capital, MGCC seeks to make the management assistance needed to create and preserve jobs available to small businesses in Massachusetts.”

About Sales Renewal Corporation
Sales Renewal helps clients cost-effectively grow their sales while sharing the risk & reward. Unlike firms who bill for the hours they spend, Sales Renewal’s earnings are based on the sales generated. The JointSourcing Solution™ (joint venture + outsourcing), is an all-inclusive sales, marketing and technology outsourcing solution that enables Sales Renewal to do the day-to-day marketing and technology work that increase sales (as in outsourcing) while sharing the reward and risk (as in a joint venture) where Sales Renewal acts as a “General Contractor” designing, building & running a custom Sales Machine: a best-of-breed mix of the sales & marketing expertise, and technologies, a business needs to grow.

About Mass Growth Capital Corporation
MGCC provides a centralized resource at the state level that offers working capital, loan guarantees, and targeted management assistance to solve specific financial and operational problems. MGCC works by supplementing the capital available from private financial institutions (including non-bank lenders), with the goal of promoting the creation and maintenance of good jobs.

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Sales Renewal Proud to Support The One Family Music Festival and The One Fund Boston

National company with local ties launched website for free event on May 12, 2013

Concord, MA–April 30, 2013-Sales Renewal Corporation is extremely proud to support The One Family Music Festival. The free, family event will play loud and proud on Sunday May 12, 2013, to benefit The One Fund Boston.
The One Family Music Festival, presented by Mommy Poppins Boston, will be held at the Exchange Conference Center and Boston Fish Pier, 212 Northern Avenue from 12 noon until 5pm. The event is free, and while the Pier and surrounding area will be bursting with music and laughter, the festival has a serious purpose: all proceeds will support The One Fund Boston.
The One Fund Boston was established immediately after the tragic events of April 15, 2013, to raise money to help those families most affected by the tragic events that unfolded during the 2013 Boston Marathon.
Free, Family-Friendly Festival Features Music & Fun
Family-friendly musicians are donating their time and talents to make this a fun-filled, inspiring afternoon. While the event at the pier is free, donations are encouraged, as 100% of proceeds from The One Family Music Festival are earmarked for The One Fund Boston.
Children and their families can participate in hands-on art activities, and everyone is encouraged to enjoy the local food and fabulous music. It’s a day packed with fun…all for a good cause.
Who’s playing?
It’s a good thing the event lasts five hours, because it will take that long to hear from the many talented, nationally- and internationally-acclaimed artists! The musical lineup includes Alastair Moock & Friends, Ben Rudnick & Friends, Josh & the Jamtones, Karen K & the Jitterbugs, the Stacey Peasley Band, and Vanessa Trien & the Jumping Monkeys.
But it’s Mother’s Day!
Yes, Sunday May 12 is Mother’s Day – which is perfect timing! The One Family Music Festival promises fun for all ages. Also, Catching Joy and Kidcasso will lead card- and gift-making activities for kids who would like to give Mom something special on her special day.
What better way to celebrate Mother’s Day 2013 than at the pier, with the family, enjoying some of Boston’s best food, family-friendly fun, and award-winning live musical acts?
Sales Renewal Corporation is a proud sponsor, and we encourage families to come to the pier to celebrate. If you can’t be there, please consider donating what you can to The One Fund Boston.
So What Did Sales Renewal Do?
Sales Renewal Corporation team members donated their time and talents to get the event website up and running in short order. Why? Because it’s the right thing to do. Not only is the entire country standing with Boston, fully one-half of the Sales Renewal Corporation team is based in the Boston Metro area.
About Mommy Poppins Boston
The free, fun-focused web guide Mommy Poppins Boston is designed to help families “Get more out of Boston.” Updated daily, Mommy Poppins is written by local parents who love to seek out the coolest, off-the-beaten-track things to do with kids.
About Sales Renewal Corporation
Sales Renewal helps clients cost-effectively grow their sales while sharing the risk & reward. Unlike firms who bill for the hours they spend, Sales Renewal’s earnings are based on the sales we generate: The JointSourcing Solution™ (joint venture + outsourcing), our all-inclusive sales, marketing and technology outsourcing solution, enables Sales Renewal to do the day-to-day marketing and technology work that increase sales (as in outsourcing) while sharing the reward and risk (as in a joint venture).

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Trademarks are the property of their owners