The Power of Follow Ups
One of the best ways to create synergy and boost your marketing reach via your partnerships is to share content. Cross posting and guest posting on your clients’ or partners’ blogs and social media platforms increases your reach, generates additional trust and loyalty for your business, and opens doors to more interesting and relevant content.
For example, this month we’re sharing an infographic and guest post about Sales Skills from IRC that talks about the power of following up with your prospects. Check out the article, written by Nicholas Rubright, and the infographic:
The importance of following up with sales prospects is undeniable. Research shows that 80% of sales happen after the fifth interaction. Despite the fact that this approach has proven effective time and again for closing deals, only 44% of salespeople actually make more than one attempt to close a sale.
A key takeaway from this data is that consistency and perseverance are the backbones of any sales strategy. Your ROI will always seem low when you give up too soon, or never try at all!
Research indicates that 40% of your prospects will be at the beginning stages of their buying process, which means they won’t have a clear idea of what product will best suit them. That being said, you can make sales by continuing to show up while the competition has given up.
To ensure maximum success in your sales and marketing strategies, follow the tips provided by this infographic. And be sure to remember this: success in sales isn’t creating the perfect circumstances to close, it’s about being confident and prepared enough to make a sale whenever your prospect is ready.
8 Social Media Marketing Mistakes to Avoid (Infographic)
Whether it’s oversaturating your content or missing the point of social networks, newer marketers make many mistakes.
Sales Renewal’s insight:
Many new marketers make mistakes with social media. Some try to take on too much too soon, while others do not promote adequate content. This infographic from Digital Marketing Philippines shares the top 8 social media marketing mistakes and how to avoid them. Some takeaways from this infographic include:
- Not having a social media marketing strategy – Failing to have a strategy can mean posting blindly, which in turn will fail to engage your audience. Having distinct goals and using a social media calendar can help you become more organized and increase your success.
- Creating too many social accounts too soon – You should focus on only a couple of social media platforms at first, then grow when you have successfully engaged your followers. This can prevent you from abandoning your social media accounts altogether.
- Using irrelevant hashtags – Using hashtags is important for increasing visibility, but overuse can be displeasing to your followers. Try to limit hashtags by using sensible ones that are directly related to your post.
- Forgetting to proofread your posts – This is a big one. Nothing looks more unprofessional than typos due to a lack of proofreading. Take a moment to read over your posts before posting. This way you will gain the respect of your followers.
It is easy to make mistakes, especially when you are just starting out. But following these suggestions can help you to reduce your risk of social media meltdown and improve your online presence.
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How Google Works [Infographic]
From Website Magazine, a very informative infographic (download it).
And it’s amazing to think how much processing is going on in the fraction of a second Google takes before returning your results.
Sales Renewal’s insight:
The first step to improving SEO is understanding. This infographic will help.
The Periodic Table of Content Marketing [Infographic]
As first reported on our Sales Building Advice from Across the Web news page, this infographic lists most everything to consider when creating content, all in one place.
To better understand it, check out the creator’s explanation.
Sales Renewal’s insight:
As first reported on our Sales Building Advice from Across the Web news page, this infographic lists most everything to consider when creating content, all in one place.
Quick Tip Tuesday: Sales Renewal’s Guide to Social Posting [Infographic]
On the surface, social media networks like Google+, Twitter, Facebook and LinkedIn function in a similar manner: you can post original content, you can comment on or share other people’s content, you can give kudos to others. For businesses using social media networks to build their brand awareness, reach prospective clients, and stay in touch with existing customers, it’s important to understand the ripple effects of these actions.
In this Infographic, Sales Renewal looks at how common actions like posting a status update or commenting on someone else’s vary by network.
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Sales Renewal’s insight:
On the surface, most social media networks like Google+, Twitter, Facebook and LinkedIn function in a similar manner: you can post original content, you can comment on or share other people’s content, you can give kudos to others. For businesses using social media networks to build their brand awareness, reach prospective clients, and stay in touch with existing customers, it’s important to understand the ripple effects of these actions. In this Infographic, Sales Renewal looks at how common actions like posting a status update or commenting on someone else’s vary by network.
4 Basic Steps of Content Marketing – A Real Life Example [Infographic]
It’s easy to define what content marketing* is: Using original content to acquire and retain customers. The steps a business owner needs to take to put a content marketing plan in place are also easy to describe: Know your audience, create your content, promote your content and build natural links.
But how does a business owner translate these “marketing speak” definitions into things he or she can actually do on a day-to-day basis? Our INFOGRAPHIC: The Content Lifecycle, A Real Life Example, attempts to demonstrate exactly that.
An important feature of content marketing is that each piece of content can be reused or repurposed, thus extending its lifecycle. How long a particular piece can “live” depends on several things, including the quality and timeliness of the original piece and how well it resonates with your audience.
*Wikipedia defines content marketing as: any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to “provide some valuable information or entertainment – ‘content’ – that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way.” This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to’s, Q&A’s, photos, etc.
Sales Renewal’s insight:
It’s easy to define what content marketing is: Using original content to acquire and retain customers. The steps a business owner needs to take to put a content marketing plan in place are also easy to describe: Know your audience, create your content, promote your content and build natural links.
But how does a business owner translate these “marketing speak” definitions into things he or she can actually do on a day-to-day basis?