WordPress Dominates the CMS Space
WordPress claims slightly over 60 percent (up slightly from November 2015’s number of 58.7 percent). The nearest competition? Joomla with 3.1 percent market share (up from 2.8 percent). Drupal is also up from 2.1 percent to 2.2 percent.
Sales Renewal’s insight:
As we’ve been saying for a while, WordPress has won the war for website software dominance: it is the server software for 60+% of all web sites. It’s worth pointing out though that that the data is skewed a bit because WordPress is often used by less popular, less sophisticated sites so it’s dominance in the top 1000 or 10000 sites is likely far less.
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3 Ways Online Reviews Impact Your Business
Do you know all the ways that online reviews impact your business? Explore the top 3 ways reviews can help your business reach more consumers.
Sales Renewal’s insight:
Most people know how powerfully online reviews influence buying decisions. What you may not know: review sites differ tremendously in terms of how they work, where the reviews appear, and how powerful they are. To maximize your time (and capitalize on your customers’ good feelings!), see our blog to find out how your reviews can work harder for you.
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20 Highly Effective Ways to Promote a Product
You’ve found a product and created your online store. Now, what? Once you’re up and running, it’s time to start driving traffic to your store and closing sales. Whether you’re trying to make your first sale or you’ve been open for business for a while, it’s always good to find more ways to promote your products.
Sales Renewal’s insight:
Of the many topics covered here, most have one thing in common: You need good images to promote your products and services! Read it and then, check our blog for recent posts on how to get better images of your products and your people at work.
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The Science Behind Picking the Perfect LinkedIn Head Shot
Trust us — it matters.
Sales Renewal’s insight:
First impressions. Networking. Establishing trust in business relationships. All wrapped up in a single 1×1 image. Just in case you weren’t feeling insecure this morning, here are lots of things to worry about regarding your professional head shot. (More tips for taking images of your employees at work here.)
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The Longer It Lasts, the More a Shutdown Could Hurt the Economy
The early days of the federal government shutdown won’t slow the American economy much, but that could change if the impasse drags out.
Sales Renewal’s insight:
Whether they’re real, weather-related storms or storms created by political turbulence, temporary but significant events like the US Government shutdown can affect your business. The more managers are able to focus on their core business role, the better able they are to adjust as necessary to weather the storm. Or better, to take advantage of changing conditions! Do you see opportunity in this kind of news? Share your thoughts in the comments.
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Interruption as Sales Opportunity – Yay or Nay?
You see a sales opportunity. Your customer sees an interruption. How to make the most of these touchpoints?
Sales Renewal’s insight:
Product updates are a natural customer touchpoint. A necessary notification is also, obviously, an opportunity to ask for a new order. Do you use those opportunities wisely?
Three Things to Consider:
- To your customer, it’s an interruption. Don’t ask for a new sale unless your product update (or other reason for the interruption) offers real value, like useful new features or protection of the customer’s initial investment.
- Sure, it’s an opportunity to ask for a new sale. It’s also an opportunity to ask for feedback. Pick one.
- Or maybe, consider a cross promotion – with the appropriate partner and closely-related offer.
How do you make the most of your customer communications opportunities?
And then, how do you follow-up?
When handled correctly, necessary customer communications can create sales opportunities. To ensure that your content plan is designed to help you achieve your 2018 sales goals, contact us.
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Cravings Matter: Consumer Search Behavior – Yext
Before today’s age of intelligent services, families used to ask, “Where should we go eat?” Today, that where is now a what because how consumers decide where to eat has changed. Consumers now search for – …
Sales Renewal’s insight:
Are you hungry for some recommendations? Yext says you need a steady diet of advice on not just what to eat, but where. It’s true that reviews are extremely important in influencing prospects’ buying behavior (and not just regarding eating out), but there are many other factors that drive customers to your business. Your marketing program, like your diet, should feature a variety of different items.
Make sure you’re feeding your funnel all it needs. Contact us to review your current marketing programs and to find out what you might change to fortify your 2018 sales.
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Social Media Insight: Hilarious Twitter Roasts By Wendy’s That Will Make You Think Twice Before Posting
Wendy’s may not be your favorite fast-food chain, but by now, they’re probably your favorite Twitter account. The burger joint has gone viral over the last year.
Local SEO: 7 Google My Business questions asked and answered
At first glance, Google’s offering for local businesses might appear fairly simple. But questions inevitably arise. Contributor Sherry Bonelli explains the nuances and offers answers.
Sales Renewal’s insight:
Google has expanded its Google Posts and is strongly encouraging use of Google My Business. And by “strongly encouraging” we mean, pretty much making it mandatory. If you care about how your customers find you online, and if you care about customer service…
What about customer service? As this SearchEngineLand article notes: “If you’ve ever looked up a local business online and drove all the way across town to their location only to find that they’ve moved, you know how frustrating that can be from a consumer perspective. When that happens, do you think they blame Google? Nope. They blame the business. And that consumer has just lost trust in the business.”
The bottom line: Google offers a host of robust (and ubiquitous) tools for businesses. Take advantage of them – lest they be used against you.
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Google officially increases length of snippets in search results
Company says change is meant to provide more descriptive snippets.
Sales Renewal’s insight:
Rumor confirmed!
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