Sales Renewal Launches Strategic Marketing Consulting Practice

Businesses Turn to Sales Renewal to Create Strategies that Drive Success

Concord, Mass.—Oct 20, 2020—Sales Renewal, building on the success of its outsourced marketing offering, the JointSourcing Solution™, is pleased to announce the launch of its new, standalone Strategic Marketing consulting practice.
Since its founding in 2009, Sales Renewal has been offering JointSourcing (“joint venture” + “outsourcing”), a unique, one-stop marketing solution that shares risk & reward and provides everything a small business needs to grow its revenue and brand. This includes a fractional CMO for marketing strategy, a VP of Marketing for day-to-day marketing management, and all the people and technology required to create their custom marketing plan and then implement and manage it under one-year contracts.

Strategic Marketing Is in Our DNA

Resolving critical, strategic challenges has always been a focus for JointSourcing clients and overcoming them, a key driver of their success. Due to recent market demand, Sales Renewal is pleased to offer its Strategic Marketing expertise and experience to any business whether they are interested subsequent JointSourcing implementation and outsourcing or not.
Strategic Marketing is challenging because it overlaps many diverse disciplines that have their own consultants with narrow, specialized expertise: marketing tactics for marketing agencies, business strategy for management consultants, sales strategy for sales consultants and product/service strategy for product marketers.
Marketing agencies, for example, are usually ill-equipped to address deep strategic questions because they are more experienced working on short term, tactical projects where such questions do not often arise. Management consultants, meanwhile, have the opposite problem: they tend to focus on devising strategies without much consideration of the cost effectiveness of the tactics required to implement them.
“Sales Renewal has always been a bit unusual because the core of JointSourcing has always been about getting the fundamental strategies right,” said Keith Loris, Sales Renewal’s president & CEO. “We have always understood how critical the underlying strategy is to determining ultimate marketing success. That’s why Sales Renewal has developed the diverse expertise, wide ranging experience, and well-honed processes that Strategic Marketing demands. It is also important to realize that our recommended strategies are not Big Enterprise strategies; instead, they have always been informed by our real-world experiences running marketing programs for small business clients with small business budgets.”

Strategic Marketing Can Assist Clients With:

About

Since 2009, Sales Renewal has been offering JointSourcing, a unique, outsourced marketing solution that shares risk & reward while providing everything a small business needs to grow its revenue and brand: a fractional CMO for marketing strategy, a VP of Marketing for day-to-day marketing management, and all the people and technology required to develop, implement and manage your custom marketing plan. Importantly, JointSourcing employs a shared risk/reward business model, which, thanks to its pay-for-performance aspects, aligns its economic interests with its clients. Sales Renewal’s Strategic Marketing Consulting practice builds on JointSourcing’s many years of success.
# # #
Trademarks are the property of their owners

Despite Economic Uncertainty, Small Businesses Are Gaining Optimism

CEO confidence in their businesses is growing despite economic uncertainty, according to the July Vistage/Wall Street Journal survey.

Source: www.vistage.com
We’re going to start posting this WSJ monthly of Small Businesses each month.
The WSJ spun the July report as significant improvement but there’s a glass half empty/full aspect to it.
Yes 75.% is a great improvement in confidence over 44.7% but it’s still DOWN 80% from where it was in Feb.

Sales Renewal Introduces the JointSourcing Pro Solution For Professional Service Providers

Professional Services Firms and Advisors benefit from a unique approach to achieving measurable success from their marketing and business development activities
Concord, MA, September 20, 2018 – Sales Renewal is pleased to announce JointSourcing Pro, a unique marketing program designed to help professional service providers achieve measurable success from their marketing and business development activities.

Sales Renewal Collaborates on New Marketing Strategy with Image 4, the Leader in 3-Dimensional Brand Experience

The JointSourcing Solution helped Image 4 orchestrate a strategic repositioning to achieve its dual goals of growing revenue and unifying its brand & messaging across four distinct verticals.
Boston, May 23, 2018 – Sales Renewal, a unique, full service marketing agency that is revolutionizing small business marketing, is pleased to announce the latest client to successfully employ the JointSourcing Solution™ to grow its  brand and revenue.
JointSourcing helped  Image 4, a marketing agency that has been creating award-winning 3D brand experiences for 30+ years, unify its brand & messaging across four verticals, refocus existing service offerings, identify strategic initiatives to address prospects’ disparate needs, design a new website that speaks to all customers, and integrate multiple marketing technologies to cost-effectively grow leads.  Through the JointSourcing Solution, Sales Renewal continues to manage a robust, ongoing marketing program for Image 4, including implementation and management of day-to-day marketing activities.
JointSourcing (“joint venture + insourcing”) is a comprehensive, one-stop marketing solution delivering results for clients of all shapes and sizes. This innovative approach to managing the marketing function has proven equally effective for small businesses that simply don’t have the time or skill for marketing, medium-sized businesses without a fully staffed in-house marketing team, and larger companies that need “pop-up” marketing departments to address gaps in expertise or bandwidth or execution of special projects. JointSourcing has been successfully implemented by a wide range of companies, including retailers, manufacturers, professional services firms, and non-profit organizations.
Image 4’s initial goals for the JointSourcing Solution were to grow its revenue through consistent, integrated marketing. However, during the Image 4 Blueprint (the first phase of JointSourcing), both parties identified an additional challenge created by the company’s entrance over time into the four quite different verticals that have fueled their growth. As is often the case with the “cobbler’s children,” the principals at Image 4, expert brand marketers themselves, were so focused on executing successful client projects on time and on budget that they had little time left to consider whether their brand and positioning were in fact optimally being conveyed to prospects and clients in their very diverse markets.
Image 4’s thirty-year history of creating memorable experiential design for trade shows led to a growing business in 3 other verticals: bank branch design, specialty pop-up stores and corporate & institutional spaces. Unfortunately, the marketing language useful for trade show clients did not translate effectively to the highly specific language required, for example, by Image 4’s architect partners who were designing commercial buildings. The fundamental challenge then, was to position one brand across four distinct verticals that don’t speak the same language and have different experiences and expectations.
During the Blueprint phase, the client and Sales Renewal collaboratively define business & marketing strategies, branding, messaging & positioning, and the most cost-effective marketing tactics for each individual client. This process helped Image 4 see that the company could have a unified, overall message that all of its customers, across verticals, would find compelling and understandable (3D Branding) while still being able to speak to buyers within those four verticals in the sophisticated, industry-specific way they expect and require.
“Working with Sales Renewal was an eye-opening experience for Image 4,” said Jeff Baker, president and COO of Image 4. “When you’re in the trenches day in and day out, it’s difficult to take the time to step back and re-evaluate. The Blueprint exercise with Sales Renewal forced us to think about market presentation in a way we never had before. Their experience with a wide variety of businesses brings a broader perspective to the table, along with practical experience in implementing a wide variety of marketing strategies and tactics. Sales Renewal has the patience and understanding to put themselves in their client’s clients’ shoes to determine what they need to hear, rather than what we want them to tell us. Their thinking really helped inform our brand strategy.”
To share 30 years of thought-leadership, and showcase how Image 4 brings diverse brands to life, Sales Renewal launched the new website and educational blog (www.image4.com). In addition, Sales Renewal identified a range of marketing strategies and tactics designed to increase awareness and actively grow leads in each of their four markets.
JointSourcing’s custom-configured marketing team, based on Image 4’s unique needs, continues to deliver day-to-day management and implementation of the plan, whose strategies and tactics are re-evaluated on a quarterly basis to reflect real-world feedback and modified as necessary. Included in the company’s monthly marketing program is paid advertising, local marketing, SEO strategies, content marketing (including original and curated content), social media marketing, email marketing, website enhancements and comprehensive analytics to benchmark and continuously improve them all.
“Working with Image 4 has been especially exciting, and personally rewarding for me, since it involves marketing experts working collaboratively with other marketing experts to refine and implement a challenging marketing strategy,” said Keith Loris, president of Sales Renewal Corporation. “All JointSourcing projects are by nature very collaborative, but this one in particular felt especially energizing – it’s just not often we at Sales Renewal engage with clients who are also marketing professionals.”
# # #
About Sales Renewal Corporation
Sales Renewal is a full service marketing agency that is reinventing small business marketing with unique,  complete, one-stop marketing solutions, shared risk/reward business model and impressive client results. The JointSourcing Solution™ delivers all the marketing strategies & tactics, human expertise, technology and management needed to grow revenue while sharing risk and reward with clients. With JointSourcing, Sales Renewal literally invests in its clients’ success, becoming an expert partner that strives to get the maximum ROI for everyone’s investment. Learn more at www.salesrenewal.com.

Multi-Faceted Marketing, Flexibility Proves JointSourcing a Good Solution for Professional Services Firm

Sales Renewal Announces First Anniversary of

The JointSourcing Solution™ for The Harvest Group

Professional services firm successfully outsources marketing function

Concord, MA, November 27, 2017 – Sales Renewal, a unique, full service marketing agency that is revolutionizing small business marketing with The JointSourcing Solution™, is pleased to announce the one-year anniversary of JointSourcing with The Harvest Group, a multigenerational family team of CERTIFIED FINANCIAL PLANNERS™. JointSourcing (“joint venture + insourcing”), a comprehensive, one-stop marketing solution, is a boon for any business without a fully staffed in-house marketing team, or one that simply has gaps in expertise or bandwidth. A proven success for a wide range of companies, including retailers and manufacturers, Sales Renewal is now pleased to confirm JointSourcing’s success with professional services firms as well.

In October 2016, the three principals of The Harvest Group made the exciting move to become an independent Registered Investment Advisor, leaving the large brokerage firm they had been with for many years. The principals understood the challenges of differentiating themselves in a heavily regulated and highly competitive market and realized they’d need help refining and getting their message out to clients and prospects. Without their own marketing department, and no desire to either staff it or find and hire a raft of specialty marketing and technology firms to handle what was required, the firm turned to Sales Renewal for answers.

“I believe in focusing on core competencies, ” said Roger H. Ingwersen, CFP®, CIMA®, CRPC®, managing partner and founder of The Harvest Group. “Working with Sales Renewal’s JointSourcing Solution is like having an in-house department of marketing experts who handle our day-to-day marketing strategies and initiatives, allowing us to focus on what we do best: financial planning, wealth management and building relationships with clients and prospective clients. Importantly, we’re still in control, but we can now leave the day-to-day details to marketing professionals.”

“I believe in focusing on core competencies. Working with Sales Renewal’s JointSourcing Solution is like having an in-house department of marketing experts who handle our day-to-day marketing strategies and initiatives, allowing us to focus on what we do best”

– Roger H. Ingwersen, managing partner and founder of The Harvest Group

Sales Renewal worked collaboratively with the principals to develop the firm’s custom JointSourcing Blueprint, the foundational marketing plan for all JointSourcing clients that defines their business & marketing strategies, brand & positioning and their most cost-effective marketing tactics. Additionally, all the human expertise and technology required to implement the plan as well as a detailed, 12-month budget were presented to, and approved by, the firm.

Once the Blueprint was complete, Sales Renewal managed the team as they worked to bring all the firm’s existing marketing assets and capabilities up to the Blueprint’s specifications and has been actively managing the marketing program on the firm’s behalf ever since.

Today, just one year later, the firm’s competitive differentiation is well honed: it has established an entirely new brand strategy, implemented a robust thought-leadership program, launched a new website and online social presence, and benefited from numerous PR placements and interviews, all benchmarked by extensive analytics. Sales Renewal’s custom-configured marketing team, based on The Harvest Group’s unique needs, continues to deliver the day-to-day management and implementation of the plan, whose strategies & tactics are reevaluated on a quarterly basis to reflect real-world feedback and modified as necessary.

Also important to the Harvest Group was JointSourcing’s flexibility: while JointSourcing normally couples a one-stop marketing solution with a shared risk and reward business model, it is flexible enough that clients who are unable to take advantage of this model due to regulatory restrictions (such as financial service firms like the Harvest Group) can still benefit from JointSourcing’s ability to assemble, deliver and manage a comprehensive, one-stop marketing solution.

“It is gratifying to see that The JointSourcing Solution can be applied to any business, across industries and markets, ” said Keith Loris, president of Sales Renewal Corporation. “We developed JointSourcing to solve the problems small businesses have with marketing and it is encouraging to see that professional service firms can greatly benefit from it too. It’s been great working with The Harvest Group this first year and it is exciting to build on their initial momentum as together we continue to grow their business.”

About Sales Renewal Corporation

Sales Renewal is a full service marketing agency that is reinventing small business marketing with our complete, one-stop marketing solutions, shared risk/reward business model and impressive client results. The JointSourcing Solution™ (“joint venture” + “insourcing”) delivers all the strategies & tactics, human expertise and sales-enabling technology needed to grow revenue while sharing risk and reward with clients. With JointSourcing, Sales Renewal literally invests in your success and becomes your expert partner who strives to get the most bang for our mutual bucks. Learn more at www.salesrenewal.com.

This press release was distributed via PRWeb on December 18, 2017

Sales Renewal to Help The Harvest Group Grow Its Business and Brand

Concord, MA-May 17, 2017-Sales Renewal is pleased to welcome Waltham, MA-based The Harvest Group, a family-owned Registered Investment Advisor (RIA) specializing in family wealth management, as its newest JointSourcing Solution™ client. Led by Roger H. Ingwersen, CFP®, CIMA®, CRPC®, his son Todd M. Ingwersen, CFP®, CIMA®, and daughter Laurie E. Ingwersen, CFP®, CRPC®, CDFA™, the firm provides individuals, families and family businesses with customized wealth management, investment management and financial planning services.

Sales Renewal is working with The Harvest Group to enhance and strengthen its brand and grow its business through a comprehensive, integrated, marketing program. Managed by Sales Renewal, the program includes public relations, advertising, SEO, content marketing, email marketing, social media, an enhanced website, analytics, and more. As part of our work with the company, we have partnered with Trevi Communications to execute the public relations component of the custom marketing plan.

Sales Renewal Joins Panel at Exit Planning Exchange Summit, May 4

Thursday, May 4, 10:35 a.m. – 11:35 a.m. Waltham Woods Conference Center, Waltham, MA

Keith Loris, Sales Renewal’s President and CEO, joins a panel of experts to present at the Exit Planning Exchange New England 2017 Summit for a panel discussion: “Leveraging Intangible Assets to Increase Business Value.”

Recent industry studies estimate that up to 90 percent of a company’s value lies in intangible, invisible assets not found on the balance sheet; that is, technical expertise and skills, innovation, public reputation, patents, business networks, and institutional knowledge. Consequently, what one knows can be just as valuable as what one owns when it comes to maximizing business value for the eventual exit.

Attendees will learn how to identify and leverage intangible assets to create equity and drive business value, hear proven techniques for raising visibility and enhancing that value, and ultimately gain an understanding of how the intangible can have very tangible impacts on growth and exit planning.

Details and registration information here.

Keith Loris on Exit This Way

Sales Renewal President and CEO, Keith Loris, joined host Kerri Salls on Exit This Way to discuss The Challenges of Small Business Marketing and Why It’s Important Before You Sell Your Business. In this interview, Loris speaks of the importance of growing revenue the year or two before selling your small business, and what percentage of revenue should be applied to marketing efforts. He also discusses the risk/value tradeoffs in marketing, and how to build a system of policies and procedures to evaluate and appraise marketing tactics.

Click here to listen to the full interview.

Sales Renewal Introduces The FlexMarketing Solution- Starting at $375/month

Sales Renewal, committed to bringing affordable, comprehensive marketing solutions to small business, today announces the immediate availability of Flex Marketing™ Sales Renewal’s on-demand, guided marketing solution.
You decide how much marketing assistance you need each month and what you’d like us to actively help with. Flex Marketing combines:

• Coaching – regularly scheduled meetings (phone or Skype) which allow us to discuss your questions/issues, set goals, create action plans and divvy up responsibilities; and
• Active Assistance – our boots-on-the-ground help to get more of your marketing done, and done consistently.

This means you not only benefit from our expertise, accelerate through learning curves and gain hands-on, real-world experience but also have a marketing partner working with you on your marketing plan.

How Does Flex Marketing Work?

The plan includes regularly scheduled meetings along with time for Sales Renewal to independently tackle some of your marketing tasks. While Sales Renewal will bring structure to our meetings, the actual projects we work on can vary month to month.
One week you may need some help getting an email out, and the next week you might want someone to edit a blog post. Together, we can look at what Google Analytics is telling you about your website’s performance, figure out if you should be using Facebook or Instagram, LinkedIn or Twitter, or set up a tool like Hootsuite to efficiently manage those channels. The possibilities are endless.

How Much Does Flex Marketing Cost?

Flex Marketing is priced to fit your budget – you choose how much you’d like to invest on a monthly basis. Choose from two different Flex Marketing Plans:

• Month-to-Month Flex Marketing:
  • Minimum $450/month (3 hours).
  • Additional hours at $150/hour.
  • No minimum monthly commitment.
• 4-Month Flex Marketing:
  • Minimum $375/month (3 hours).
  • Additional hours at $125/hour.
  • 4 month minimum monthly commitment.

Flex Marketing Add-Ons

For customers looking for more marketing services we offer a number of add-ons that are available on an a la carte basis:

• Marketing Essentials Blueprint – an actionable analysis and plan
• Pay-per-click, online advertising
• On- and Off-Page Search Engine Optimization
• Local Marketing SEO, Reviews and Promotion
• EasyAuthoring – our integrated curated/original blog content software
• Enhancements to your Website: Deliverable dependent

Put Flex Marketing to Work Today!

We can get your Flex Marketing plan set up in a matter of days. Contact Sales Renewal to get started now.