3-Hour Marketing Consultation for 2022 Planning
Has your business ever faced as many challenges as it has the last two years? The pandemic, the supply chain, a growing, inflating economy, and the Great Resignation are some of the paradigm changers we’ve experienced.
Have your business strategies and marketing plans kept up with the changes? Or are you hoping your market, buyers, and competitors have not significantly changed, so you don’t need to either?
Are you willing to bet your business on it?
Sales Renewal is pleased to offer a complimentary three-hour marketing consultation to facilitate your 2022 planning:
- 1-hour initial Zoom discussion to understand your 2022 business and marketing issues, thoughts & concerns
- 1-hour of Sales Renewal’s independent investigation & research
- 1-hour Zoom discussion of research results and our recommendations
The consultation provides an experienced, knowledgeable review of your 2022 business & marketing plans, a sounding board for your ideas and answers to any marketing- or strategy-related questions you may have.
There is no fee, but this no-obligation offer is limited to one company in January and one in February, each with at least $1M in annual revenue. Contact us to secure your spot before it’s gone.
Accessibility: An Experiential Design Perspective
Website accessibility is an important—and too often overlooked—facet of one’s online brand. Fortunately, the costs for making your web site accessible to all have come down dramatically over the years.
Recently, we successfully piloted our solution with a Sales Renewal client expert in accessibility, design and branding: Image 4, a Brand Marketing Agency with offices in NYC and Manchester NH. Read on to learn what got them excited about our accessibility package.
Seminar: Sales vs. Marketing, Making 1+1=3
Though sales and marketing have a long history of being at odds in many companies, they’re actually two very important sides of the same coin. Identifying the differences between sales and marketing, then finding ways to bridge the gap between them, can create a strong, consistent revenue stream that is greater than the sum of its parts – effectively making 1 + 1 = 3.
Sales Renewal CEO Keith Loris recently presented a seminar to a Vistage group outlining the differences between the two departments, including how those distinctions can be fused to augment each other. The long-term revenue generation focus of marketing keeps the short-term revenue generation pipeline of sales full, while successful sales’ rich data steers the marketing department’s targeting, tactics, and approaches. With clear communication and well-defined crossovers, sales and marketing departments join forces to become a powerful revenue generation machine.
Learn more from Mr Loris as he takes you through tactics, strategies, and case studies to renew YOUR company’s sales numbers through stronger sales-marketing collaboration.
Don’t Just Hire Freelancers – Outsource Your Management
Navigating the gig economy as a small business owner can feel overwhelming. Freelance and contract workers are more available than ever before, and can prove highly effective in maximizing both your budget and your company’s output – but hiring contracted help introduces a difficult maze of understanding, communication, and management that may be more draining for you than it’s worth. Fortunately, at Sales Renewal, we’ve become the experts in building and managing outsourced marketing teams designed to meet your business’ specific needs and goals!
When you attempt to hire freelancers yourself, you’ll likely encounter a very common barrier almost immediately: understanding the scope of their work to a level that allows you to make informed decisions. You may not have an extensive knowledge of marketing strategy, tasks, and tools to know if you are hiring the right people for your needs. Working with an outsourced management company puts years of experience and expertise at your fingertips, ensuring you’ll have the right team with the right skills to advance your goals effectively and cost-efficiently.
A single point of contact simplifies development and coordination of your marketing strategy, and increases accountability through organization. Having an expert manager at your disposal also means your needs and asks can be clearly communicated to the right personnel at the right time, streamlining strategy processes and producing higher quality results more quickly. When your strategy needs to pivot to a new tactic, your marketing manager can shift your outsourced team around the new goals without forcing you to start over with new hires and new relationships.
So when is the right time to reach out to an outsourced marketing manager? Generally, when you are facing a short term project or a very limited number of tactics to handle, traditional freelance roles may be sufficient. Once you’re looking for a longer term strategy incorporating numerous complementary tactics, though, juggling numerous freelancers becomes more difficult. This is the perfect time to bring in an experienced outsourced marketing agencythat can take your goals and run with them. Start-up businesses, for example, often hit a point in their development where adding an official marketing department is a stretch, but a freelancer or two can no longer keep up with the business needs. Building a relationship with a marketing management team can grow with the company and remain consistent throughout the lifetime of the business.
Outsourced management is also ideal at the end of a company’s lifetime, when you’re beginning your exit planning. As you prepare to sell your business, running marketing investment analyses can help you determine whether you’ll achieve the financial balance you’ll need to retire comfortably. You can ramp up your marketing to hit those numbers without adding or maintaining a marketing staff, which makes your business more appealing to potential buyers that won’t have to consider layoffs or employee integrations after acquiring your company. You’ll also offer your buyer the benefit of consistency and knowledge transfers, as your management team bridges the gap as you transition out of the company.
Freelancers can enhance your business in many ways, but to truly make the most of contracted marketing help, consider working with an experienced, outsourced marketing agency; especially one that shares the risk & reward! Learn more about the unique JointSourcing Solution to see how our team can build your business in a smooth, effective, and results-driven way!
5 Reasons You Shouldn’t Hire Non-Vetted Freelancers
Recruiting freelancers for your business can be a headache, especially when you’re trying to fill and manage positions you’re not always familiar with yourself. For Sales Renewal’s JointSourcing Solution, we routinely need to find and manage subcontractors (freelancers and other marketing agencies) as we assemble our client’s virtual marketing departments staff, and over the years we’ve gotten pretty good at vetting, verifying, and managing them. Here are some tips on how to carefully vet freelancers to prevent missed deadlines, communication issues, security breaches, and more.
Of course, we’d still be happy to help you not only build, but also manage, an outsourced marketing department that’s perfect for your business!
Read the full article at: www.smallbizdaily.com
Despite Economic Uncertainty, Small Businesses Are Gaining Optimism
CEO confidence in their businesses is growing despite economic uncertainty, according to the July Vistage/Wall Street Journal survey.
Source: www.vistage.com
We’re going to start posting this WSJ monthly of Small Businesses each month.
The WSJ spun the July report as significant improvement but there’s a glass half empty/full aspect to it.
Yes 75.% is a great improvement in confidence over 44.7% but it’s still DOWN 80% from where it was in Feb.
The Case for Marketing Investment – Especially During Tough Times
We’ll admit: this is an uncomfortable subject to raise. Many of the people reading this will fall into one of two groups: (A) marketers who are struggling, in many cases because marketing budgets have been slashed, and (B) business operators who are up against the wall, many of whom see “severing a finger to save the hand” as the best available option.
Source: theclikk.com
For businesses that have experienced the need to cut nonessential spending due to the losses caused by the pandemic, marketing is usually one of the first areas to go. However, taking a deeper look sheds light on why investing in marketing is a good idea, if possible, during tough times.
The Harvard Business Review found that companies that cut marketing costs faster and deeper than their rivals later have the lowest probability (21%) of pulling ahead of the competition once times improve.
If your business slashed its marketing budget, take time to look at the sources and reasoning in this article to think about bringing it back. Keep in mind that anything that is put off now, will need to be rebuilt later. Being able to adapt your marketing to the post-COVID will benefit in the long run, since your new strategy will already be built out.
The Big Shift: A Prediction of What’s to Come Post-Pandemic
Change was coming all along, but the coronavirus has expedited a number of key facets of consumer behavior.
Source: www.ama.org
While the cultural shift during the pandemic has been tremendous, there are many facets that are likely to become the new normal for businesses and their marketing strategies in the future.
Businesses should not look at this time as a temporary normal that they can come up with some quick fixes for, but as a permanent shift for the future. There will be a new way of doing things and the business models and marketing strategies will be different – it’s already changing every day.
With people staying at home more often than ever, virtual has become the new standard. Video calls and online communication are more normal and saving consumers time, setting them with a new expectation of how they can communicate with companies and firms. For example, having a video meeting with a professional service instead of visiting their office, can be more convenient and efficient for a consumer – something they might want to keep doing in the future.
The reality is that people are developing new ways of doing things and new expectations are being set. Many companies will need to have a substantial online presence to meet their consumer’s needs. Is your business in line with adapting to the new virtual landscape of consumer behavior?
How to Make the Case for Content Marketing in Uncertain Times
People have reached out asking for advice on protecting their content marketing budgets in these uncertain times. Here’s how to make the case.
Source: contently.com
Three reasons to increase your content marketing budget in the Covid era:
1) Content Marketing delivers compound returns that grow over time.
2) Content is the most cost-effective place to reallocate part of your paused event marketing and paid media budgets.
3) With in-person events suddenly canceled, virtual events are becoming critical. When the focus turns to the screen, strong content becomes more important than ever. Mediocre presentations can’t be propped up by great food, booze, and networking opportunities.
6 Types Of Customer Segments that exist in the Market
How do you segment your customers? By demographics, by geography, by behavior or by smart segmentation? Read about each how each segmentation works.