Sales Renewal’s insight:

Marketing to engineers? Be sure you pay attention to online and digital marketing, as online is a valuable source of information for engineers.
More survey results:

• The way engineers most often interact with e-newsletters is scanning subject lines.
• Engineers most often consume work-related content on their desktop computer throughout the workday; mobile devices are used most often when they’re on the go and commuting.
• In viewing webcasts, features engineers prefer most are real-world examples and images and diagrams.
• Online resources such as websites and search engines are the most valuable source of information versus offline sources such as conferences or publications.
• Engineers have the highest trust in content written by an engineering expert at a vendor company, followed by industry analysts and editorial pieces in an industry print or online publication.
• Most engineers use social media in their personal life where they may stumble upon work-related articles, but nearly a third say they use social media for work.