Sales Renewal’s insight:

We all want our social media efforts to payoff, but in order to see results, it is important to create a social media marketing plan. This six-step guide from Hootsuite will help you with developing a plan that will identify your social media objectives and reach your goals in a timely manner. It is important that your goals are “SMART,” meaning they are specific, measurable, attainable, relevant, and time-bound. Once you have identified your goals, you can then go on to conduct a social media audit, update your social accounts, create a calendar, and more.