When was the last time you checked out your business’s Company Page on LinkedIn?

The popular B2B social media platform recently updated the look and feel of its Company page section, making it an even more valuable vehicle for generating leads and connecting with industry professionals. Those familiar with the Timeline photo of Facebook won’t be surprised to learn that LinkedIn now offers a similar feature for Company pages. This, along with the often-overlooked marketing opportunity of “audience targeting” might mean that it’s time to give your page some attention.

Read our tip sheet for more about how you can showcase your products and services in a very targeted manner.

– Audrey Trieschman