So you’re good at updating posts on Facebook and you’re targeting prospects on LinkedIn? Tip of the hat to you. Maybe you’ve even got 1, 000+ followers on Twitter and you’ve figured out how to connect with prospects on Pinterest. Congratulations; you’re in the minority of small businesses that use social media effectively.
So how well do you tell your story? If you’ve accomplished all of the above, storytelling is the next tool you should sharpen in your social media kit.
Author Jonathon Gottschall makes a convincing argument that storytelling is the ultimate weapon for small businesses. (And big ones, too.)
Need help managing your social media (or other marketing) activities? Let us tell you our story… our clients agree, it has a happy ending.