Sales Renewal’s insight:

Like a good pair of black leather shoes, trade shows are not going out of style. We know that in our increasingly digital world, the power of face-to-face marketing can be overlooked, but given trade shows’ benefits for many businesses we think that’s a mistake. Our recent guest post, Recognizing the Role of Trade Shows in a Successful Marketing Program, was written for those testing the trade show waters as well as companies looking for better outcomes and ROI.

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