We’ve been making this argument for some time to our clients, so we whole-heartedly agree with Relevance.com‘s advice and infographic :
With Google Plus, businesses can personally target certain ‘circles’ to see and share information with – a great way to amplify business-to-business marketing content. Whether you’re just getting started, or looking to increase engagement on an established page, here’s a how-to to get started with Google Plus:
Sales Renewal’s insight:
With Google Plus, businesses can personally target certain their messages in a way that’s not possible on the other social media platforms … at least for free (i.e., without advertising).