There’s a better way to measure ad effectiveness than clicks, impressions and viewability, writes Justin Adler.
Sales Renewal’s insight:
It’s interesting to see Ad Age finally coming around to the perspective Sales Renewal has had since its founding 7+ years ago: only real-world performance metrics should count when you’re benchmarking marketing. They haven’t, however, yet adopted our belief that the most important performance metric of all should be sales (as this is the one we rely on).
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