Sales Renewal’s insight:

Ever stopped and wondered why you were ______… Fill in the blank with any marketing tactic: blogging, emailing, interacting on social media, “doing” SEO, advertising, sending direct mail.

We continually review our clients’ marketing programs, from quarterly plans to monthly reviews to day-to-day changes, to be sure we are addressing the clients’ needs in the most effective manner.

Content marketing can be one of your biggest investments and yet one of the more fluid, changing programs to manage. This article brings it back to the basics: Understand your audiences; have a plan; create quality content; and focus on integration, not silos.