Too many marketers chase a “silver bullet” strategy, in which a single tactic will address all their challenges. Here’s what to do instead.
Sales Renewal’s insight:
It’s worth repeating – focusing on a single tactic to market your business is not the way to go. B2B marketers need to take a holistic view of the buyer’s journey and apply the right marketing tactics (plural) at the right times.
For example, since it’s been shown that B2B buyers complete over 60 percent of the buying journey before contacting a business. That means that your content marketing shouldn’t be all about selling prospects on your products, but rather helping them locate valuable information while they’re in the research phase-or better yet, helping them self-educate about solutions to their key challenges.
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