Owners do not plan early enough to sell their businesses and as a result, they try to sell before they have maximized the enterprise value of their companies. This situation leads to a lower purchase price from a buyer, or worse, no sale at all.
Sales Renewal’s insight:
Key business drivers are intricately tied to your sales and marketing strategies and, of course, performance. If you are planning to sell your business anytime before 2025 and do not have a robust and well-managed marketing strategy in place, it’s time to change that.
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