Sales Renewal’s insight:

We’ve read it before, but it’s worth repeating: Inbound marketing starts and ends with quality content. And although it may seem simple, there is a lot of hard work that goes into this equation.
It’s worth reviewing the five basic tips:

1. Understand that the goal of content is provide value to your reader. If your message isn’t informing or educating, readers most likely are looking elsewhere. And the content should fit the channel. For example, news release content should be objective, newsworthy, clear and to-the-point.
2. Keep conversions in mind. The end result of the equation is, of course, more customers. So while creating content of value for readers is important, creating content that helps in the path to prospects becoming customers is just as important. (“Conversion optimization” to be technical.)
3. Always use SEO best practices. In order for the content to be visible within the search engines, it must be optimized.
4. Integrate varying forms of media, with options like Video, images, podcasts, recorded webinars, downloads and presentations.
5. Go mobile. Enough said.