Sales Renewal’s insight:

A new infographic from ExpressWriters nicely illustrates Content Marketing’s increasing importance to growing your sales and brand. Some factoids we found particularly interesing:

• Coca-Cola now spends more money creating content than on television advertising
• Marketers invest over 25% of their marketing budget on content
• 77% of marketers plan on increasing content production in 2015
• 61% of consumers are more likely to buy from a brand that shares custom content
• 91% of B2B marketers use content marketing