Despite the ominous title, Brockbrand makes an excellent point in this article: marketing is the primary revenue generator for businesses, but “marketing” itself is a catch-all term that oversimplifies the highly customized mix of strategy, tactics, and expertise that makes up a company’s marketing approach. Brockbrand suggests that marketing “rebrand” itself to take more credit for the diversity within the generic term.

Read the full article at: medium.com