“Cause marketing” is rapidly becoming one of the smartest decisions you can make for your business as more and more people are making ethics-based decisions, choosing to work with cause-conscious companies as a priority. Perhaps the most recognizable cause marketing campaign is Subaru’s “Share the Love” initiative, in which every car sale includes a donation to a charity.
This practice of partnering with charities and non-profit organizations, or taking a social responsibility stance, generates brand trust, goodwill, and loyalty that reflects positively on your company but also enhances your position in the B2C and B2B marketplaces. Check out Brandwatch‘s cause marketing guide to see how these strategies can help YOUR business.