These tactics rely more on boosting the customer experience, determined by the influx of available data, instead of search engine algorithms to bolster SEO.
Sales Renewal’s insight:
Not a quick read, but definitely some good advice. In particular:
- Think in terms of better website visitor engagement and satisfaction rather than focusing purely on the number of visitors you are getting.
- The customer is being encountered initially on mobile. Your mobile organic search process has to address this.
- Use content across your social channels to open up lines of two-way communication. Some experts even say that following the failed Google+ Authorship experiment, Google will place more value on social signals from Twitter and Facebook.
- And the clincher: SEO will no longer be an isolated department, but become fully integrated with other aspects of marketing.
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