In the past, high-powered marketing agencies have always come with high-powered price tags, creating expensive gatekeepers that have barred small businesses from gaining the marketing benefits of agencies that can truly move the needle.

This article explores the pros and cons of various informal approaches to assembling your own experienced marketing team. We’re certainly biased, but we think they left the best, most effective type off their list: a complete, outsourced marketing department including a CMO & VP of Marketing (learn more about the JointSourcing Solution).

Read the full article at: www.entrepreneur.com