Sales Renewal is beta testing a new tool – the Marketing Investment Analysis: Exit Planning Edition – that business owners who are considering selling their business can use to assess how much to invest in marketing to meet their revenue goals at the time of sale. We’d love feedback on the tool and the resulting report.

Marketing Investment Analysis: Exit Planning Edition

As with the original Marketing Investment Analysis (see below), the Marketing Investment Analysis: Exit Planning Edition asks you to answer a series of high-level questions (24 in all) and typically takes 15-20 minutes to complete online. Sales Renewal will then review your answers and, within 3 business days, deliver a custom-to-your-business report with insights into how confident you can be that your projected marketing budget can deliver your projected annual revenue at the time of sale.

Once officially launched on October 15, the Marketing Investment Analysis: Exit Planning Edition will be available for $250, but during this beta period, the tool is available for free. If you’re considering selling your business and are interested in testing it, please provide your email below and you’ll be taken to the survey automatically.

Building on the Marketing Investment Analysis

In 2013, Sales Renewal launched the original Marketing Investment Analysis, which is designed for businesses in any stage of development. This affordable questionnaire and resulting 4-page, custom-to-your-business report provides specific programmatic and budgetary recommendations for marketing your business and will help you answer the three most common questions asked by business owners:

1. Am I investing the right amount in sales & marketing?
2. Which marketing programs or tactics will be the most effective for me?
3. How much should I invest in each?

The Marketing Investment Analysis costs $250 and is available here.