Sales Renewal recently published its Guide to Social Posting, an Infographic which summarizes for businesses the basic elements of social media interactions and highlights their differences on Google+, LinkedIn, Facebook and Twitter. The project came about because even though “comment” and “post” and “like” and “favorite” are commonly used on all these sites, we wanted to understand the differences in where the activities showed up and who could see them. In the next series of posts, we’ll look at each of these sites one by one.
First up is Google+.
On Google+, an individual has a Profile, and a business has a Page. Unlike some sites, activities are treated the same, whether you’re a person or a business.
Home Stream = central place for information
- What it includes: Content from people you follow who have shared with you, shared with a Circle you’re in, or shared publicly
In your Circles and Have you in Circles = your network
- How to Connect: Add someone or a business to one or more Circles
Post = Your own content (updates, links to blog posts, images)
- Seen by: Someone who has added you to their circles, in their Home stream
Share = Someone else’s content
- Seen by: Someone who has you in a Circle, in their Home Stream
Plus 1 = Use Google+’s Plus 1 option to “vote” for someone else’s content
- Seen by: Whoever could see the original post, and the creator of the post, via Notifications
Comment = Add to someone else’s (or your own) content
- Seen by: Whoever could see the original post, and the creator of the post, via Notifications
Mention = Give a shout-out or recognition
- Where: in a Post, Share or Comment
- How: +[Their Name] or @[Their Name]
- Seen by: Whoever could see the original post, plus the person you’ve mentioned, even if the post wasn’t originally shared with them, via Notifications
- Note: The person mentioned will also be able to see the post, even if it wasn’t originally shared with them
A final word: When it launched, Google+ was near impossible to use – logins were confusing, navigating to and managing company Pages were difficult, and frustrations were high. The good news is that the interface changes frequently, usually for the better. So if you haven’t ventured into the Google+ world in a while, it’s time.
Sales Renewal’s insight:
Sales Renewal recently published its Guide to Social Posting, an Infographic which summarizes for businesses the basic elements of social media interactions and highlights their differences on Google+, LinkedIn, Facebook and Twitter. The project came about because even though “comment” and “post” and “like” and “favorite” are commonly used on all these sites, we wanted to understand the differences in where the activities showed up and who could see them. In the next series of posts, we’ll look at each of these sites one by one. This week? Google+.