Small business owners can’t afford to ignore online reviews. With this expert advice, you can turn customer reviews into a powerful marketing tool.
Of all the components of digital marketing, online reviews cause the most confusion and frustration among small business owners. How are you supposed to know where customers are leaving reviews? Should you respond to them? How important are reviews to your business’ reputation?
Sales Renewal’s insight:
Online reviews – love ’em, and hate ’em.
According to BrightLocal’s 2016 Local Consumer Review Survey, most people (91%) regularly or occasionally read online reviews. What’s even more striking is that 84% of people said they trust online reviews as much as a personal recommendation. Online reviews have become the new word-of-mouth marketing.
An established Reviews program is critical for any business. From requesting reviews to addressing negative comments, having a clear strategy will help you get the most out of this powerful marketing tool. Read this article for some good advice, then contact Sales Renewal to help.
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