Research is a cornerstone of any marketing plan – just ask one of the Top 50 Most Powerful Women in Business, Cheryl Grace.  Her commitment to using multicultural consumer segment data has helped propel her beauty brands forward with informed marketing strategies that speak to a much broader audience than her competitors.  Find out what data types can be relevant to your business, and how to leverage that data in your own marketing strategy, in the full article.

Read the full article at: beautymatter.com