At first glance, Google’s offering for local businesses might appear fairly simple. But questions inevitably arise. Contributor Sherry Bonelli explains the nuances and offers answers.
Sales Renewal’s insight:
Google has expanded its Google Posts and is strongly encouraging use of Google My Business. And by “strongly encouraging” we mean, pretty much making it mandatory. If you care about how your customers find you online, and if you care about customer service…
What about customer service? As this SearchEngineLand article notes: “If you’ve ever looked up a local business online and drove all the way across town to their location only to find that they’ve moved, you know how frustrating that can be from a consumer perspective. When that happens, do you think they blame Google? Nope. They blame the business. And that consumer has just lost trust in the business.”
The bottom line: Google offers a host of robust (and ubiquitous) tools for businesses. Take advantage of them – lest they be used against you.
Read Original Article