Sales Renewal President and CEO, Keith Loris, joined host Kerri Salls on Exit This Way to discuss The Challenges of Small Business Marketing and Why It’s Important Before You Sell Your Business. In this interview, Loris speaks of the importance of growing revenue the year or two before selling your small business, and what percentage of revenue should be applied to marketing efforts. He also discusses the risk/value tradeoffs in marketing, and how to build a system of policies and procedures to evaluate and appraise marketing tactics.
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Sales Renewal’s insight:
Sales Renewal President and CEO, Keith Loris, joined host Kerri Salls on Exit This Way to discuss The Challenges of Small Business Marketing and Why It’s Important Before You Sell Your Business. In this interview, Loris speaks of the importance of growing revenue the year or two before selling your small business, and what percentage of revenue should be applied to marketing efforts. He also discusses the risk/value tradeoffs in marketing, and how to build a system of policies and procedures to evaluate and appraise marketing tactics.