Marketing today can be challenging for small businesses. With all the techniques and technologies available, figuring out where to start and which tactics to use can be confusing. The streamlined approach of Sales Renewal’s Marketing Essentials Solution™ removes this confusion and provides a tailored mix of the essential marketing and sales-enabling technologies that all businesses need to grow.

Marketing Essentials is a comprehensive, easy-to-adopt six-month solution that first improves a business’s marketing and technology “assets” and then provides the ongoing, active assistance needed to cost effectively grow its leads and sales. The program is ideal for businesses that want to grow by improving their sales and marketing scope and effectiveness but aren’t sure what they ultimately need or how to do it. Smaller firms might find it sufficient, while larger firms can use it as a solid foundation to build upon.

Hands-On, Individualized Training & Expertise vs DIY Marketing

Small businesses often waste precious time and money by going with self-service providers. On the surface, the DIY option can seem like an affordable solution, but with all the other pressures of running a small business, it’s often hard to dedicate the necessary time to benefit from this solution. Unlike do it yourself solutions where you are provided tools but are fundamentally on your own, Marketing Essentials provides tools and weekly coaching sessions that teach, help accelerate through learning curves and provide guided, hands-on experience.

During the initial six-month trial program, Marketing Essentials clients receive weekly coaching sessions that cover content marketing, SEO, email marketing, social media, in-person marketing, and strategic planning. Sales Renewal also provides search advertising and link building, search optimization services through third-party experts.

At the end of the initial six month trial, business owners will better understand what works best for them. At this point, Marketing Essentials clients can: (1) take their newfound expertise and marketing in-house, (2) continue using the Marketing Essentials Solution or (3) upgrade to the custom JointSourcing Solution™ that shares risks and rewards.

Comprehensive Strategic Planning vs Silo Vendors

Marketing Essentials also addresses the issue of “silo” vendors, who will undoubtedly pitch you on precisely the niche expertise they provide, whether that’s the best solution for you or not. Marketing Essentials encompasses a broad, universal mix of marketing tactics and programs and is not biased towards one approach or another. Marketing Essentials customers have a player/coach on their side, working with them and guiding them as they create a strategic plan appropriate for their business and put it into action.

Learn more about Marketing Essentials here, or contact us to find out if Marketing Essentials is right for your business.