Sales Renewal’s insight:

We recommend a full Facebook marketing strategy for any business, and there are a number of things to keep in mind while using Facebook as a means of promotion. This article provides a checklist to go through to make sure you are effectively using Facebook to achieve results.

Though some of these tips are obvious, others tend to be overlooked when it comes to Facebook marketing. For instance, many people do not understand the importance of engaging with followers. Facebook provides a quick and easy way for customers to ask questions and connect with businesses in a way that was not previously possible. By engaging with your followers on Facebook, you can provide answers, as well as make your audience feel important by replying directly to comments/concerns. This added connection increases public image and can leave an excellent impression on your audience.

Other great tips from this post include posting relevant, thoughtful news/information, using advertising to reach a larger audience, rewarding followers with deals or campaigns, and measuring insights to follow up on success.