Sales Renewal’s insight:

The key to retention marketing – the efforts your store takes to get customers who have bought from you in the past to buy more from you more often – is understanding the metrics. Metrics give you a deeper understanding of your customers and their behaviors, allowing you to build experiences that turn one purchase into multiple purchases. This article looks at three of the most impactful retention metrics and how other companies have used them to build thriving brand loyalty: repeat customer rate, purchase frequency, and average order value.