Sales Renewal’s insight:

If you’ve spent any time on LinkedIn, you’ve probably realized that it’s not always as clear cut as to the best way to use it for your business.
That’s because at its core, it’s a peer-to-peer network, designed primarily for individuals to connect. There are some things you can do, though, to bring visibility to your business.

• First, share content that’s relevant to your business – and of interest to your clients and prospects – from your company page.
• Take advantage of SlideShare, now part of LinkedIn, to post videos, presentations, webinars and the like.
• Post on Publisher (as an individual), being sure to reference your company.
• Invest in the relatively low-cost Sponsored Updates to increase your reach.