Contributor Tim Ash explores the finer points of winning buyers’ trust, and eventually their dollars, for high-consideration purchases online.
Sales Renewal’s insight:
Great article about selling big-ticket items online. Yes, it can be done (as we have seen first hand with our clients), but it takes a bit more attention to do it well. Consider the customer journey and decision-making process, and put systems in place that move them through to buying and reward and reaffirm their purchase decision.
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