Sales Renewal’s insight:

This article highlights two key pieces of information for anyone assessing the value of their email communications:
68% of people responding to a survey about preferred brand communications in all four demographics – Baby Boomers, Generation X, Millennials and Generation Z – said they prefer to receive brand communications via email.
More than half (53%) of all survey respondents say their smartphone is the primary device on which they check email. This stat increases with younger audiences: 67% of Generation Z and 59% of Millennials.
Bottom line: keep email communications front and center in your marketing plans.