For the last 10 years, I’ve run a successful consulting practice, and people are often shocked to hear that until two years ago I didn’t have a website … As a small business, it’s easy to get distracted with shiny objects in the marketing realm that waste valuable time and energy.
Sales Renewal’s insight:
While we disagree with Ms. Patterson that a website is a shiny marketing object, we couldn’t agree with her more that too many small businesses get hoodwinked by the marketing fad du jour.
A consideration and analysis of your business’s strengths and weaknesses and its competitive position and financial resources should determine your marketing game plan, not a blog post you read, trending marketing topics on Twitter or the advice a random cocktail party guest assures you is just what your business needs (plastics anyone?).
The rest of the article makes that point as Ms Patterson discusses why she was successful without a site. What’s left unsaid, and we’re curious about, is how well her new website fit into her marketing plan and how successful it was a driving additional business for her.
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