Sales Renewal’s insight:

Defining your value proposition – why buy from my business vs the competitor – can be a tall order.
A good value proposition:

• Is easy to understand.
• Communicates the results a customer will get from purchasing and using your products and/or services.
• States how it’s different or better than the competitor’s offer.
• Avoids hype (like ‘never seen before amazing miracle product’), superlatives (‘best’) and business jargon (‘value-added interactions’).
• Can be read and understood in about 5 seconds.

The exercise and concrete examples described in this article can help bring clarity to the process. Give it a try, and let us know the results!