Sales Renewal’s insight:

The opening paragraph says it all:
How do you compete against sites that are 25 times larger with marketing budgets that exceed your 7-year-old company’s total historic revenue? You don’t.
A first-hand perspective on how the “little guy” created a digital strategy that grew their website traffic – and, more importantly, leads – not by competing head to head with big firms but by going after their own niche (a.k.a. “long tail strategy”).