When we asked Google’s Gary Illyes about Penguin, he said SEOs should focus on where their links come from for the most part, but they have less to worry about now that Penguin devalues those links, as opposed to demotes the site.
Sales Renewal’s insight:
The more things change…
As with any new Google algorithm release, there has been a lot of buzz about Penguin and what it means for search results. Once again, it’s been confirmed that quality is key. In the case of Penguin, Google is looking at the quality of the site that links to your site (the source site). Just further confirmation that slow, steady, thoughtful linkbuilding is the right way to do it.
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