They are call centers – often out of state, sometimes in a different country – that use a high-tech ruse to trick Google into presenting them as physical stores in your neighborhood. These operations, known as lead generators, or lead gens for short, keep a group of poorly trained subcontractors on call. After your details are forwarded, usually via text, one of those subcontractors jumps in a car and heads to your vehicle or home. That is when the trouble starts.
Sales Renewal’s insight:
If you are a local merchant, it is bad news to read that the scourge of online florists–call centers that manipulate SEO to fraudulently claim they’re local–have begun praying on other retail business categories. If you haven’t yet, do review your SEO program to make sure you’re inoculated.
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